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The Art of Stretching the Truth

The Art of Stretching the Truth

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The Esquire guy on what to say when you have no idea what you are talking about.
October 12, 2012 in Sales
6 Tips for Staying Supercharged

6 Tips for Staying Supercharged

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When running your business, sustained energy and razor sharp focus come from within, not from a caffeinated beverage or other external stimulants. Here's how to get it.
October 3, 2012 in Productivity
Show Customers Why They Should Trust You

Show Customers Why They Should Trust You

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Using proof can help establish strong relationships with your customers.
October 2, 2012 in Marketing
How Pre-Teen Entrepreneurs Cut Their Teeth in Book Publishing

How Pre-Teen Entrepreneurs Cut Their Teeth in Book Publishing

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From illustrated fantasy to business reality, see how these young treps learned stiff business lessons, care of their children's-book author dad.
September 27, 2012 in Profiles
Common Google AdWords Mistakes and How to Avoid Them

Common Google AdWords Mistakes and How to Avoid Them

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Google AdWords can be a great sales generator, if you know how to use it.
September 5, 2012 in Online Marketing
3 Simple Ways to Use LinkedIn to Boost Sales

3 Simple Ways to Use LinkedIn to Boost Sales

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Follow these tips for transforming your LinkedIn profile into a lead generating machine.
August 21, 2012 in Social Media
3 New Technologies to Make Shopping More Interactive

3 New Technologies to Make Shopping More Interactive

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Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.
August 8, 2012 in Sales
What You Need to Know About Pricing

What You Need to Know About Pricing

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Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
August 6, 2012 in Money Basics
6 Tech Solutions for Managing Sales Leads

6 Tech Solutions for Managing Sales Leads

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These tools can both generate and organize leads so you can turn prospects into profits.
July 31, 2012 in Apps & Software
5 Ways Store Colors Can Influence Shoppers

5 Ways Store Colors Can Influence Shoppers

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A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
July 25, 2012 in Marketing Ideas
5 Sales Tips to Recharge During the Lazy Days of Summer

5 Sales Tips to Recharge During the Lazy Days of Summer

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Sales pro Grant Cardone says when others go to sleep, you need to wake up. Here's his advice on how to work smarter to boost sales and gain a competitive edge.
July 10, 2012 in Tips from Experts
How to Find and Win Over Comparison Shoppers

How to Find and Win Over Comparison Shoppers

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Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.
June 26, 2012 in Finding Prospects
To Grow Sales, Turn Your Workplace into a Theater for Customers

To Grow Sales, Turn Your Workplace into a Theater for Customers

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Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
June 8, 2012 in Marketing Ideas
Is Your Staff Sabotaging Your Pricing Strategy?

Is Your Staff Sabotaging Your Pricing Strategy?

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Making sure your sales team understands the way profit works can help you rein in a staff full of discount-givers and negotiators.
April 30, 2012 in Growth Strategies
Can You Sell Your Customers in Zero Seconds?

Can You Sell Your Customers in Zero Seconds?

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Two experts say getting right to the point can help boost sales.
April 27, 2012 in Making the Sale
Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

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The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
April 10, 2012 in Social Media
Six Ideas for Finding New Sales Leads

Six Ideas for Finding New Sales Leads

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Don't overlook these unexpected online opportunities for prospects.
April 9, 2012 in Finding Prospects
Kentucky Businesses Brace for NCAA Final Four Madness

Kentucky Businesses Brace for NCAA Final Four Madness

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Here are three tips for how you can prepare for a sudden surge in sales.
March 30, 2012 in Sales
Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

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In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
March 27, 2012 in Marketing Ideas
Six Keys to Boost Your Business in 2012

Six Keys to Boost Your Business in 2012

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Is your business on track to grow this year? Consider the habits of high-growth, small-business owners and identifies key steps to growing revenue this year.
March 21, 2012 in Grow Your Business
Is Your Website Lost in Translation?

Is Your Website Lost in Translation?

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Ignoring non-English-speaking customers limits your ability to tap new markets and grow revenues.
February 23, 2012 in Your Website
How to Redefine Your Business in a New Market

How to Redefine Your Business in a New Market

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Three ways entrepreneurs have refocused their companies for success by targeting a different audience -- and you can, too.
February 13, 2012 in Growth Strategies
What 'Project Runway' Can Teach You About Business

What 'Project Runway' Can Teach You About Business

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Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
February 10, 2012 in Customer Loyalty and Retention
No-Cost Ways to Increase Your Sales This Year

No-Cost Ways to Increase Your Sales This Year

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You don't need to spend a lot to win a lot of sales in 2012.
February 8, 2012 in Sales Techniques
Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business

Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business

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Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.
February 6, 2012 in Sales

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From the Entrepreneur Bookstore

Success Secrets of Sales Superstars
Success Secrets of Sales Superstars
By Robert L. Shook and Barry Farber
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