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News and Articles About Social Media Marketing

Easy on the Airbrush and Other Tips for Your Pinterest Photo

Easy on the Airbrush and Other Tips for Your Pinterest Photo

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First impressions count, especially on social media. Here are seven tips for choosing an image to represent you and your business.
January 4, 2013 in Social Media
Merry Christmas: Time to Snuggle Up with Facebook, Twitter

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

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While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
December 24, 2012 in Market Research
Photos: The Best and Worst Online Franchise Promotions of 2012

The Best and Worst Online Franchise Promotions of 2012

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Our picks for the best, the worst and the craziest online promotions from franchise companies.
December 20, 2012 in Franchises
5 Ideas for Pinterest Boards That Can Help Build Your Brand

5 Ideas for Pinterest Boards That Can Help Build Your Brand

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If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
December 18, 2012 in Branding
Photos: 10 Mistakes Your Business Might Be Making on LinkedIn

10 Mistakes Your Business Might Be Making on LinkedIn

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You'll want to steer clear of these no-nos on the professional networking site.
November 26, 2012 in Social Media
Video: Gary Vaynerchuk on Social Media's Multiplier EffectPlay Video

Gary Vaynerchuk on Social Media's Multiplier Effect (Video)

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The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
November 25, 2012 in Marketing Basics
How to Get People to Listen to You on Social Media

How to Get People to Listen to You on Social Media

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Tips for cutting through the noise on social media to make your voice known.
November 24, 2012 in Social Media
Video: On Social Media, Share Content That Makes Your Followers Say 'Holy Smokes!'Play Video

On Social Media, Share Content That Makes Your Followers Say 'Holy Smokes!' (Video)

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Online marketing expert Jason Falls on how to use social media for business.
November 20, 2012 in Social Media
Google Hangout With Jason Falls on Tapping the Power of Social Media for Business

Google Hangout With Jason Falls on Tapping the Power of Social Media for Business

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If you have burning questions about taking your social media marketing strategy up a notch, don't miss this live video chat.
November 20, 2012 in Social Media
10 Things Entrepreneurs Should Be Tweeting About

10 Things Entrepreneurs Should Be Tweeting About

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Why you shouldn't overlook your personal account when building your company's brand on the social network.
November 16, 2012 in Social Media
How to Drive Sales Through Social Media

How to Drive Sales Through Social Media

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In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
November 12, 2012 in Social Media
5 Ways Social Media Can Ruin Your Reputation

5 Ways Social Media Can Ruin Your Reputation

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From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.
November 9, 2012 in Social Media
Video: How Gamification Can Create Social Media BuzzPlay Video

How Gamification Can Create Social Media Buzz (Video)

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Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
November 8, 2012 in Social Media
3 Ways to Promote Your Brand Without Facebook

3 Ways to Promote Your Brand Without Facebook

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Here's how you can boost your brand without using the world's largest social network.
November 7, 2012 in Online Marketing
Small-Business Owners Spending More Time, Money on Social Media [Infographic]

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

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A new survey reveals that small businesses are increasing their social media marketing efforts.
November 5, 2012 in Social Media
How Shopatrend Used Instagram to Attract New Customers

How Shopatrend Used Instagram to Attract New Customers

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The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.
November 3, 2012 in Online Marketing
5 Ways Instagram Can Boost Your Marketing Plan

5 Ways Instagram Can Boost Your Marketing Plan

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These strategies can help increase your reach -- and revenue.
October 29, 2012 in Social Media
Facebook Advertising: The Fundamentals for Small-Business Owners

Facebook Advertising: The Fundamentals for Small-Business Owners

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Before you kick off your campaign, learn the basics of advertising on the social network.
October 22, 2012 in Social Media
Getting Started on Google +

Getting Started on Google +

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A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.
October 11, 2012 in Online Marketing
5 Tips for Using Social Media as a Customer Service Tool

5 Tips for Using Social Media as a Customer Service Tool

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Why you should embrace negative comments online and how to do it right.
October 10, 2012 in Social Media
New Tool Gauges Pinterest Mentions

New Tool Gauges Pinterest Mentions

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Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.
October 10, 2012 in Social Media
LinkedIn Gives Company Pages a Facelift

LinkedIn Gives Company Pages a Facelift

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The redesign goes live across two million business pages on the networking site.
October 4, 2012 in Social Media
5 Fundamentals of a Social-Media Action Plan

5 Fundamentals of a Social-Media Action Plan

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For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
October 2, 2012 in Social Media
How to Mine Social Networks for Valuable Customer Data

How to Mine Social Networks for Valuable Customer Data

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You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
October 1, 2012 in Social Media
4 Tips for Using Pinterest to Market Your Startup

4 Tips for Using Pinterest to Market Your Startup

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Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
September 28, 2012 in Social Media
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