Social Media Marketing
News and Articles About Social Media Marketing
With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.
Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.
With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.
News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
These tools can save your business time, improve quality, increase interactions and help achieve your overall business goals.
From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
These demographic statistics on Twitter, Facebook, LinkedIn and other sites can help you kick up your marketing a notch or two this year.
Want to get the word out about your YouTube videos? Review these quick tips.
It was a crazy year for Facebook, Twitter, LinkedIn - you name it. Here's a roundup of our most clicked-on stories about social media.
Successful YouTube videos can be as different as oil and water. But those aimed at a small-business audience have some similar traits that can help you communicate your message to your customers.
Keep these important details in mind when formulating your social-media strategy for the New Year.
Witches, beards and Instagram will dominate the year to come.
Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
Bite-size advice from snack-food company marketing veteran Bonin Bough.
Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
The new feature links high quality photography to maps, making it easier to visit and share in real life.
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