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News and Articles About Social Media Marketing

Look Out: Joe Biden Is Now on Instagram
BY
Fingers crossed for stylized brunch photos, artsy sunset shots and lots of selfies.
April 16, 2014 in Social Media
Porn Accident: US Airways Issues Worst Brand Tweet of All Time

Porn Accident: US Airways Issues Worst Brand Tweet of All Time

BY
The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
April 15, 2014 in Business News
5 Reasons Every Business Should be on Snapchat

5 Reasons Every Business Should be on Snapchat

BY
The disappearing-message platform gives you a chance to connect with customers more casually.
April 10, 2014 in Marketing
How to Craft the Perfect Social Post [Infographic]

How to Craft the Perfect Social Post [Infographic]

BY
Stumped on how get the most out of your posts? Check out this handy infographic for what types of posts work best, and at what time.
April 10, 2014 in Social Media
3 Memorable Ways to Launch a Product to Wow Customers

3 Memorable Ways to Launch a Product to Wow Customers

BY
Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
April 8, 2014 in Marketing
Why Winging Social Media Won't Cut It Anymore

Why Winging Social Media Won't Cut It Anymore

BY
Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
April 8, 2014 in Social Media
Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

BY
Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
April 7, 2014 in Marketing
Twitter Adds Multiple Photo Option, But Do Brands Care?

Twitter Adds Multiple Photo Option, But Do Brands Care?

BY
Users can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.
April 3, 2014 in Social Media
5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

BY
Time is money and founders don't have a lot of either. Here are five resources entrepreneurs can use to help build their online audience quickly and cheaply.
April 3, 2014 in Social Media
Have a Burning Business Question? Ask the Expert: Joanna Lord.

Have a Burning Business Question? Ask the Expert: Joanna Lord.

BY
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
April 2, 2014 in Marketing
Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter

Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter

BY
A new study shows that YouTube, Google+ and LinkedIn create the most quality social referrals.
April 1, 2014 in Social Media
Shoestring Budget? No Problem. Just Be Creative.

Shoestring Budget? No Problem. Just Be Creative.

BY
An arts entrepreneur shares four lessons in innovating -- in art form and business style. Marshal resources and build personal connections.
April 1, 2014 in The 'Treps
Want to Gain Influence on Social Media? Get to Work.

Want to Gain Influence on Social Media? Get to Work.

BY
There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.
April 1, 2014 in Social Media
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

BY
An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
March 31, 2014 in Marketing
Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

BY
This advice might sound blasphemous to some, but it could bring you more business.
March 28, 2014 in Social Media
Stop Talking About Yourself So Much on Social Media and Listen

Stop Talking About Yourself So Much on Social Media and Listen

BY
Don't make every update all about you. Feature informative items about influentials. Do pay attention to your followers' posts.
March 27, 2014 in Social Media
Twitter Is Going All In On Photos. Here's How.

Twitter Is Going All In On Photos. Here's How.

BY
The social network is getting more social as it allows tagging and multiple photos.
March 26, 2014 in Social Media
5 Social Media Tricks to Boost Your Business

5 Social Media Tricks to Boost Your Business

BY
Find new followers, share more of your posts and drive additional traffic to your website.
March 26, 2014 in Social Media
The Hashtag: The Search Bar for the Social Web (Infographic)

The Hashtag: The Search Bar for the Social Web (Infographic)

BY
How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.
March 26, 2014 in Marketing
Why Brands Need to Shut Their Mouths and Open Their Ears

Why Brands Need to Shut Their Mouths and Open Their Ears

BY
To reach today's consumers, brands need to have a discussion not a one-way conversation.
March 25, 2014 in Marketing
Why Your Facebook Page Is Becoming Less Relevant

Why Your Facebook Page Is Becoming Less Relevant

BY
Gone are the days of “free marketing.” Get ready to pony up if you want your Facebook page to be seen.
March 25, 2014 in Social Media
Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

BY
Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.
March 25, 2014 in Marketing
Your Sneak Peak at the Future of Infographic Marketing

Your Sneak Peak at the Future of Infographic Marketing

BY
Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
March 24, 2014 in Marketing
What Day of The Week Will Your Company Be Mentioned Most? (Infographic)

What Day of The Week Will Your Company Be Mentioned Most? (Infographic)

BY
A company analyzed one billion online company references to answer some of your burning questions.
March 24, 2014 in Marketing
Did Google Kill Social-Media Marketing?

Did Google Kill Social-Media Marketing?

BY
The search giant may have announced that it's not going to be investing any further in social software platform Wildfire, but that doesn't mean all is lost.
March 23, 2014 in Social Media
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