Social Media Marketing

News and Articles About Social Media Marketing

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

The photo-centric social media platform is well suited for reaching younger customers who define what the larger audience seeks from content marketing.

What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)

Many companies are investing in Facebook campaigns despite changes to its organic reach.

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
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Simple Ways Bootstrappers Can Keep Facebook Pages Fresh

These five tips will help you maximize the time you spend on social media.

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

To successfully raise funds for a project, follow the steps taken during these funded efforts.

Personal Branding Doesn't Mean Just Fixing Your LinkedIn Presence

Spruce up your professional marketing techniques -- for your career prospects and your company's sake.

9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed

If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.

Use Social Media to Connect With Your Future Salon and Spa Clients

How these 7 social networks can help you find clients and generate more sales

Taco Bell's Social Sauce: Less Sales, Mas Fun

A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.

Spreading the News? Avoid Paying the Dues.

Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.

How Facebook Is About to Get More Like YouTube

Look out, YouTube. Facebook is flexing its video muscle with these two new features that marketers will eat up.

The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online

The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century.

Microsoft Accidentally Teases Windows 9, Quickly Deletes Post

The unreleased OS was mistakenly mentioned in an online post by Microsoft’s Chinese division.

How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity

No one knew daring people to dump cold water on each other would go viral, so don't be afraid to try your crazy marketing idea.

A Day in the Life of a Successful Social-Media Strategy

Success isn’t dependent on some X-factor or trick, but on consistency, connection and a little creativity.

Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.

To Better Help Businesses, Pinterest Unveils Improved Analytics Platform

The photo-pinning social network is taking its analytics platform to the next level by offering new features in a prettier format.

5 Reasons Why Social-Media Marketing Is Overrated

Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.

10 Surprising Things You Should Know About Social Media (Infographic)

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.

3 Ways to Leverage Hashtags to Enhance Your Brand

Try these techniques to shine among social media savants.

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

The video feature is a free and powerful tool for marketing.
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