Social Media Marketing

News and Articles About Social Media Marketing

How 'Micro Marketing' Can Create Macro Results for Your Brand
Marketing Strategies

How 'Micro Marketing' Can Create Macro Results for Your Brand

Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Eric Samson
Social Media Is the Super Bowl Ad Every Brand Can Afford
Super Bowl Ads

Social Media Is the Super Bowl Ad Every Brand Can Afford

A commercial during the big game this Sunday is far out of reach for most but a social media strategy will keep you in play, on your budget.
Amir Zonozi
How Marketers Should Approach the New Twitter
Twitter Marketing

How Marketers Should Approach the New Twitter

Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.
Lisa Hoover McGreevy
8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed
Social Media

8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed

How to avoid being "that guy" on social media.
Lisa Evans
6 Better Responses to a Bad Review Than Yelling or Sulking
Online Reputation Management

6 Better Responses to a Bad Review Than Yelling or Sulking

Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.
Cris Burnam
The Recruiter-Job Seeker Disconnect You Can't Afford to Ignore
Recruiting

The Recruiter-Job Seeker Disconnect You Can't Afford to Ignore

Close the difference between the way managers search for new hires and how candidates hunt for positions. Hint: Use social media and mobile platforms.
Kimberley Kasper
Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)
Twitter

Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)

Twitter is a great marketing platform, but simply firing off tweets isn't going to necessarily translate into leads and sales.
Jonathan Long
Finding the Hidden Market That Your Business Is Missing Out On
Marketing Strategies

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
Jack Holt
How to Win Millennial Brand Ambassadors in 3 Steps
Millennials

How to Win Millennial Brand Ambassadors in 3 Steps

Identify enthusiastic young customers, make them experts, watch them show off their knowledge on social media.
Christie Garton
How to Tap the Power of Social Media to Forge Customer Loyalty
Social Media

How to Tap the Power of Social Media to Forge Customer Loyalty

Think less about leads and much more about your relationship with the fans you have.
Brett Relander
Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything
Marketing

Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything

Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.
Amit Avner
3 Simple Rules for Brands to Get the Most Out of Bloggers
Online Marketing

3 Simple Rules for Brands to Get the Most Out of Bloggers

Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
Deborah Mitchell
Why You Should Skip the Webinar and Start Quizzing Your Audience
Marketing

Why You Should Skip the Webinar and Start Quizzing Your Audience

The webinar seems to have lost all power to engage anyone but people are endlessly willing to take marketing quizzes.
Lev Kaye
15 Must-Have Marketing Tools for 2015
Online Marketing

15 Must-Have Marketing Tools for 2015

If you don't have the budget to assemble a top-tier marketing team, you'll need some great tools to take your marketing to the next level.
Sujan Patel