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News and Articles About Social Media Marketing

Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts
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For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.
April 23, 2014 in Social Media
 Another Hashtag Hijack: NYPD's Twitter Campaign Backfires

Another Hashtag Hijack: NYPD's Twitter Campaign Backfires

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The New York Police Department got a little more than it bargained for on social media when Twitter users hijacked its #myNYPD campaign.
April 23, 2014 in Social Media
Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

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If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
April 22, 2014 in Marketing
An Entrepreneur's Social-Media Plan for Success

An Entrepreneur's Social-Media Plan for Success

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For those just jumping on the social-media bandwagon, here are a few tips on getting started.
April 22, 2014 in Social Media
Why Your Brand Should Be Posting on Facebook on Fridays

Why Your Brand Should Be Posting on Facebook on Fridays

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Make sure your business capitalizes as users start to check out on Fridays.
April 22, 2014 in Social Media
Instagram Improves 'Explore' Tab: What It Means for You

Instagram Improves 'Explore' Tab: What It Means for You

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Get ready to see more photos that are relevant to your interests.
April 21, 2014 in Social Media
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

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Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
April 21, 2014 in Social Media
3 Social Media Marketing Plans for Every Startup Budget

3 Social Media Marketing Plans for Every Startup Budget

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You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
April 18, 2014 in Marketing
Why Facebook Might Love Your Mother More Than You Do

Why Facebook Might Love Your Mother More Than You Do

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Mothers are some of the most engaged people on Facebook, so make sure your business has a Mother’s Day campaign ready.
April 18, 2014 in Social Media
Look Out: Joe Biden Is Now on Instagram

Look Out: Joe Biden Is Now on Instagram

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Fingers crossed for stylized brunch photos, artsy sunset shots and lots of selfies.
April 16, 2014 in Social Media
Porn Accident: US Airways Issues Worst Brand Tweet of All Time

Porn Accident: US Airways Issues Worst Brand Tweet of All Time

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The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
April 15, 2014 in Business News
5 Reasons Every Business Should be on Snapchat

5 Reasons Every Business Should be on Snapchat

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The disappearing-message platform gives you a chance to connect with customers more casually.
April 10, 2014 in Marketing
How to Craft the Perfect Social Post [Infographic]

How to Craft the Perfect Social Post [Infographic]

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Stumped on how get the most out of your posts? Check out this handy infographic for what types of posts work best, and at what time.
April 10, 2014 in Social Media
3 Memorable Ways to Launch a Product to Wow Customers

3 Memorable Ways to Launch a Product to Wow Customers

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Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
April 8, 2014 in Marketing
Why Winging Social Media Won't Cut It Anymore

Why Winging Social Media Won't Cut It Anymore

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Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
April 8, 2014 in Social Media
Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

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Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
April 7, 2014 in Marketing
Twitter Adds Multiple Photo Option, But Do Brands Care?

Twitter Adds Multiple Photo Option, But Do Brands Care?

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Users can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.
April 3, 2014 in Social Media
5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

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Time is money and founders don't have a lot of either. Here are five resources entrepreneurs can use to help build their online audience quickly and cheaply.
April 3, 2014 in Social Media
Have a Burning Business Question? Ask the Expert: Joanna Lord.

Have a Burning Business Question? Ask the Expert: Joanna Lord.

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Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
April 2, 2014 in Marketing
Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter

Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter

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A new study shows that YouTube, Google+ and LinkedIn create the most quality social referrals.
April 1, 2014 in Social Media
Shoestring Budget? No Problem. Just Be Creative.

Shoestring Budget? No Problem. Just Be Creative.

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An arts entrepreneur shares four lessons in innovating -- in art form and business style. Marshal resources and build personal connections.
April 1, 2014 in The 'Treps
Want to Gain Influence on Social Media? Get to Work.

Want to Gain Influence on Social Media? Get to Work.

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There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.
April 1, 2014 in Social Media
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

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An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
March 31, 2014 in Marketing
Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

BY
This advice might sound blasphemous to some, but it could bring you more business.
March 28, 2014 in Social Media
Stop Talking About Yourself So Much on Social Media and Listen

Stop Talking About Yourself So Much on Social Media and Listen

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Don't make every update all about you. Feature informative items about influentials. Do pay attention to your followers' posts.
March 27, 2014 in Social Media
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