Social Media Marketing
News and Articles About Social Media Marketing
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Think in pictures to boost engagement online.
Despite the pervasiveness of social media, the majority of recruiters see their social recruiting skills as 'proficient or less.' Here is how to fix that.
When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
Popular wisdom says your sphere of influence -- your communications and social network -- should be big. Popular wisdom is wrong.
Tactics can be great. And tools can save you time. But ultimately sharing on networks is about building real relationships with real people not a company or its brand.
Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
If someone had a bad experience, chances are they are going to talk about it. Here are five tips to craft a strategy to respond.
Plus take a helpful quiz to determine if your business might benefit from ads on the social network.
A survey of young mothers, who overwhelming control household spending, reveals their online research and trusted recommendations from social-media networks dominate their purchasing decisions.
Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.
Move over, millennials. The active players might surprise you.
They'll be opt-in and untargeted.
Tips for pros wondering how to use the social media app effectively.
Have better things to do than managing Twitter and Facebook? Consider these tips for doing more social media in less time and with less effort.
In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
A new infographic from Offerpop breaks down where the money is likely to go, based on survey data.
Oh, the places Facebook knows your customers go! And live.
With these five tactics, traffic started flowing to a service that had just launched.
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