Social Media Marketing

News and Articles About Social Media Marketing

 The 10 Biggest Social Media Myths for Small Businesses
Social Media Marketing

The 10 Biggest Social Media Myths for Small Businesses

Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
Digital Marketing

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Brett Relander
3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy
Marketing

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy

Organic reach has plummeted. You need to think of social media as just one facet of a diverse marketing plan.
Kimanzi Constable
How to Optimize Google Search Results for Pictures as Well as Words
Personal Branding

How to Optimize Google Search Results for Pictures as Well as Words

SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
Ann Smarty
Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand
Social Media

Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand

Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
Kim Lachance Shandrow
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To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
Ask the Expert

To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
Mel Carson
Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue
Social Media Marketing

Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue

Brands need to start actively transforming their social communities from cost centers into profit centers.
Chris Bennett
18 Effective Social-Media Tools That Will Save You Time
Social Media Marketing

18 Effective Social-Media Tools That Will Save You Time

Get a head start on next year's marketing efforts with this batch of apps for all five of the major networks.
Anna James
For a Company to Rise Above the Rest, the CEO Must Engage on Social Media
Social Media

For a Company to Rise Above the Rest, the CEO Must Engage on Social Media

To stay ahead of the curve and gain a competitive advantage, CEOs need to be active on social media.
Stephanie Newby
Do You Know Where Your Buyers Hang Out Online?
Online Marketing

Do You Know Where Your Buyers Hang Out Online?

The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
Eric Siu
Why a Landing Page Will Make or Break Your Facebook Ads
Facebook advertising

Why a Landing Page Will Make or Break Your Facebook Ads

Find out what your landing pages need in order to attract viewers and turn them into buyers.
Perry Marshall, Keith Krance, and Thomas Meloche
What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?
Productivity

What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?

Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.
Kevan Lee
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Right Business, Wrong Social Media Culture
Social Media Marketing

Right Business, Wrong Social Media Culture

When creating an online marketing strategy for your company, be sure to select the right platform.
Jay Izso
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