Social Media Marketing

News and Articles About Social Media Marketing

Not a Born Writer? You Could Still Master This Branding Skill.

Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.
8 Ways to Influence Users to Download Your Mobile App

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
To Better Help Businesses, Pinterest Unveils Improved Analytics Platform

To Better Help Businesses, Pinterest Unveils Improved Analytics Platform

The photo-pinning social network is taking its analytics platform to the next level by offering new features in a prettier format.
5 Reasons Why Social-Media Marketing Is Overrated

5 Reasons Why Social-Media Marketing Is Overrated

Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
10 Surprising Things You Should Know About Social Media (Infographic)

10 Surprising Things You Should Know About Social Media (Infographic)

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
3 Ways to Leverage Hashtags to Enhance Your Brand

3 Ways to Leverage Hashtags to Enhance Your Brand

Try these techniques to shine among social media savants.
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

The video feature is a free and powerful tool for marketing.
5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge

5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge

No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
5 Steps Toward Building Influence as a Great Thought Leader

5 Steps Toward Building Influence as a Great Thought Leader

Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
Vine Adds Importing and Editing Features to Its App

Vine Adds Importing and Editing Features to Its App

Users can now use videos shot outside of Vine to use on their account.
The 4 Basics of Making Money on the Internet

The 4 Basics of Making Money on the Internet

Used improperly, the web can be a black hole -- one in which you dump tens of thousands of dollars without results.
4 Secrets for Building a Social Business From the Inside Out

4 Secrets for Building a Social Business From the Inside Out

If your company culture hasn't yet embraced the power of social media, it is at risk of getting steamrolled by competitors. Here are four tips on staying in the game and building a more social business.
Are You Catfishing Your Customers?

Are You Catfishing Your Customers?

Don't break the hearts of your clients by pretending to offer something better than what you really have.
5 Guidelines for Social-Media Posts That Hit the Mark

5 Guidelines for Social-Media Posts That Hit the Mark

The is no formula for posts that go viral but you can resonate with your audience consistently.
Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.
6 Creative Ways to Use Overseas Virtual Assistants

6 Creative Ways to Use Overseas Virtual Assistants

Some tasks don't require knowing fluent English and can be easily handled abroad.
Should You Market Like Chipotle or Be Conversational?

Should You Market Like Chipotle or Be Conversational?

Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
Consider These 5 Things When Adding Visuals to Social-Media Content

Consider These 5 Things When Adding Visuals to Social-Media Content

Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
How Much Social Media Is Too Much?

How Much Social Media Is Too Much?

Business owners should assess their resources before trying to share on too many platforms if valuable posts are the goal.
The Rules of Engagement: 5 Ways to Connect on Social Media

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
5 New Social-Media Platforms Worth a Look

5 New Social-Media Platforms Worth a Look

They don't have big followings, yet, but that is part of their allure. These promising platforms can help you develop an invaluable social media niche.
Facebook's 'Buy' Button Will Change How Brands Sell Online

Facebook's 'Buy' Button Will Change How Brands Sell Online

With the change, social-media managers will see their roles evolve.
5 Social-Media Tips to Enhance Your Marketing

5 Social-Media Tips to Enhance Your Marketing

Struggling to make your digital strategy work? Try these tactics.
5 Factors Breaking Your B2B Content Marketing Budget

5 Factors Breaking Your B2B Content Marketing Budget

Content marketing to other businesses is a lucrative play, but less so if you don't avoid these pitfalls.
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