Social Media Marketing

News and Articles About Social Media Marketing

4 Free Must-Use Analytics Tools for Social-Media Marketers
Social Media Marketing

4 Free Must-Use Analytics Tools for Social-Media Marketers

Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
Drew Hendricks
The Future of Ecommerce Will Focus on Creating Experiences
Ecommerce

The Future of Ecommerce Will Focus on Creating Experiences

A look into what worked and what hasn't worked in online retail, along with what's on the horizon.
Jack Lowinger
The 5 Worst Twitter Marketing Fails of 2014
Business Circle

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Kim Lachance Shandrow
Instagram Treats Users to Five Fresh, New Filters
Instagram

Instagram Treats Users to Five Fresh, New Filters

Their names are predictably funky, but they look pretty sweet.
Kim Lachance Shandrow
5 Tips to Get Active on Twitter and Reach Your Brand's Audience
Twitter

5 Tips to Get Active on Twitter and Reach Your Brand's Audience

Twitter is an insanely popular micro-blogging platform with an incredible reach of people you may want to know.
Deborah Mitchell
Not All Viral Videos Are Good Content Marketing
Viral Videos

Not All Viral Videos Are Good Content Marketing

Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Sarah Austin
Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?
Social Media

Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?

The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
Catherine Clifford
Facebook Is Rolling Out a 'Call-to-Action' Feature for Businesses
Call to Action

Facebook Is Rolling Out a 'Call-to-Action' Feature for Businesses

With one click, users can make a reservation, visit a website, or shop online among other options.
Laura Entis
How to Use Twitter Analytics to Help You Tweet Better
Twitter

How to Use Twitter Analytics to Help You Tweet Better

Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
Kevan Lee
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Oh, Snap! Instagram Has More Users Than Twitter.
Instagram

Oh, Snap! Instagram Has More Users Than Twitter.

The photo-based social network announced a verified user feature, taking a page from Twitter, which it has just surpassed in user numbers.
Catherine Clifford
5 Twitter Tips That Will Enhance Your Personal Brand
Twitter

5 Twitter Tips That Will Enhance Your Personal Brand

Become one of the influentials in the tweeting universe by sprucing up your presence on the platform.
Mel Carson
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5 Social-Media Sources of Testimonials for Your Business
Social Media Marketing

5 Social-Media Sources of Testimonials for Your Business

By monitoring your public posts and encouraging your fans to share what they value about your company's product or service, you'll build a strong portfolio of credible recommendations.
Firas Kittaneh
Too Much Social Media Can Drive Away Your Customers
Business Circle

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''
Brett Relander
Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.
Business Circle

Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.

A great website not only pulls organic traffic, but helps to turn that traffic into a steady stream of long-term customers -- the ultimate goal of inbound efforts.
Dan Newman