Social Media Marketing

News and Articles About Social Media Marketing

Why You Should Include Influential Social-Media Users in Your PR Strategy
Influencers

Why You Should Include Influential Social-Media Users in Your PR Strategy

In short, it's a social-media marketing technique that works.
The Best Time to Tweet
Twitter

The Best Time to Tweet

Lunchtime may be the most popular time to tweet, but it isn't always the right time to tweet.
Wendy Frink
How to Dissect What 'Programmatic' Means for Your Business
Digital Marketing

How to Dissect What 'Programmatic' Means for Your Business

Don't get sold a buzzword about this new marketing technology.
Kris Barton
7 Ways Quality Boosts Business That Quantity Can't Match
Grow Your Business

7 Ways Quality Boosts Business That Quantity Can't Match

Whether sales leads, social media fans or employees, quality is the entrepreneur's friend. Quantity often just masks a problem.
John Boitnott
How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day
Social Media Marketing

How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day

Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media seeks out strategies that work. Here's how one expert does it.
Operating on a Shoestring? 20 Inexpensive Ways to Market Your Business.
Online Marketing

Operating on a Shoestring? 20 Inexpensive Ways to Market Your Business.

The web is full of free services you should make it your business to know about.
Kim Garst
Marketing Has a Marketing Problem
Marketing

Marketing Has a Marketing Problem

Five things marketers and execs need to know to win the battle for customer attention.
Michael Brenner
7 Factors Brands Need to Consider Before Hiring an Influencer
Social Media Marketing

7 Factors Brands Need to Consider Before Hiring an Influencer

A great influencer for one brand could be a painful fit for another but a little bit of homework can avoid problems.
John Boitnott
The Science of Brands on Instagram (Infographic)
Instagram

The Science of Brands on Instagram (Infographic)

No other social platform provides an experience as incredibly focused and engaging as Instagram.
4 Reasons You Should Consider Kissing a Journalist
Social Media Marketing

4 Reasons You Should Consider Kissing a Journalist

Think social media marketing is where all growth is at? Think again!
The Art of Making Customers Happy on Social Media
Customer Relationship

The Art of Making Customers Happy on Social Media

If you sell something online or if you run a business with an online presence, you have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. Sometimes its more art than science.
Kevan Lee
How to Create an Awesome Blog
Online Marketing

How to Create an Awesome Blog

Having a popular blog isn't a matter of luck. Learn a four-step strategy that makes your blog one that your target market can't wait to read.
Mitch Meyerson
When, How and Where to Promote Your Content on Social Media
Social Media

When, How and Where to Promote Your Content on Social Media

Promotion is just one part of the process, but it's a complex machine of its own.
Aaron Agius
Mastering LinkedIn, the Personal Branding Epicenter of the Internet
Linkedin

Mastering LinkedIn, the Personal Branding Epicenter of the Internet

Some important best practices for developing your personal brand with the many opportunities the network offers.