Social Media Marketing

News and Articles About Social Media Marketing

What Matters More, the Quality or Size of Your Social Media Audience?
Social Media

What Matters More, the Quality or Size of Your Social Media Audience?

Should brands seek to bring on as many followers on as many platforms as possible?
Deborah Mitchell
Which Social Media Sites Make Sense for Your Business? Here's How to Decide.
Online Marketing

Which Social Media Sites Make Sense for Your Business? Here's How to Decide.

If you're confused by your marketing options when it comes to social media, use this quick guide to get started now.
Mitch Meyerson
The Tools and Strategies You Need to Track Every Important Social Conversation
Customer Feedback

The Tools and Strategies You Need to Track Every Important Social Conversation

In order for companies and brands to excel at responding to their audience in a genuine way, they must first excel at social listening.
4 Keys to Marketing on Twitter
National Small Business Week

4 Keys to Marketing on Twitter

With over 302 million active users, Twitter is a platform you need to get in on.
Nathan Resnick
How Mobile Tech and Social Media Are Merging to Change the Shopping Experience
Social Media Marketing

How Mobile Tech and Social Media Are Merging to Change the Shopping Experience

The near ubiquity of smartphones and the irresistible lure of social media are upending how retail is done, all over the world.
Oren Levy
5 Steps to Harnessing the Power of Twitter
Online Marketing

5 Steps to Harnessing the Power of Twitter

Adding Twitter to your marketing toolkit is vital -- and easy.
Mitch Meyerson
In the New Golden Age of Ecommerce, Social Collaboration is Key
Ecommerce

In the New Golden Age of Ecommerce, Social Collaboration is Key

Brands and retailers have improved their ability to reach consumers in their social habitat but wider ecommerce must find ways to integrate and offer similar experiences.
Jack Lowinger
Secrets of Succeeding at Visual Marketing on Instagram, Pinterest and YouTube
Social Media Marketing

Secrets of Succeeding at Visual Marketing on Instagram, Pinterest and YouTube

A study of the most successful brands at using photos and videos reveals small companies can do all the same things.
Firas Kittaneh
5 Ways Brands Are Using Tumblr to Stand Out
Tumblr

5 Ways Brands Are Using Tumblr to Stand Out

Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission.
Nate Birt
Influencer Marketing on Instagram: Engagement and Measurement
Instagram

Influencer Marketing on Instagram: Engagement and Measurement

How to cultivate meaningful, deliberate engagement with online influencers and ways to measure the reach and effectiveness of these influencers.
How to Build a Social-Media Strategy That Works
Social Media

How to Build a Social-Media Strategy That Works

To benefit from social media, you need to build a clear strategy that takes into account what you're trying to achieve, who your customers are and what your competition is doing.
Jeff Foster
Putting Your Business on Instagram? Here's What You Need to Know.
Online Marketing

Putting Your Business on Instagram? Here's What You Need to Know.

You can master the art of Instagram for your business marketing needs if you follow these five simple tricks.
Mitch Meyerson
Here Are 12 Must-Use Apps for Marketers
Marketing

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.
Dan Newman
12 Tips and Tools for Managing Multiple Social-Media Accounts
Social Media Marketing

12 Tips and Tools for Managing Multiple Social-Media Accounts

These suggestions and strategies can help you save some serious time.
Kevan Lee