Social Media Marketing
News and Articles About Social Media Marketing
A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
To successfully raise funds for a project, follow the steps taken during these funded efforts.
Spruce up your professional marketing techniques -- for your career prospects and your company's sake.
If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
How these 7 social networks can help you find clients and generate more sales
A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.
Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Look out, YouTube. Facebook is flexing its video muscle with these two new features that marketers will eat up.
The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century.
The unreleased OS was mistakenly mentioned in an online post by Microsofts Chinese division.
No one knew daring people to dump cold water on each other would go viral, so don't be afraid to try your crazy marketing idea.
Success isnt dependent on some X-factor or trick, but on consistency, connection and a little creativity.
How to deliver content and resources that your target audience will find valuable.
You need to influence people even before they get to your landing page by convincing them of the value you're offering.
The photo-pinning social network is taking its analytics platform to the next level by offering new features in a prettier format.
Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
Try these techniques to shine among social media savants.
The video feature is a free and powerful tool for marketing.
No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
Users can now use videos shot outside of Vine to use on their account.
Used improperly, the web can be a black hole -- one in which you dump tens of thousands of dollars without results.