Social Media Marketing
News and Articles About Social Media Marketing
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More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.
Move over, millennials. The active players might surprise you.
They'll be opt-in and untargeted.
Tips for pros wondering how to use the social media app effectively.
Have better things to do than managing Twitter and Facebook? Consider these tips for doing more social media in less time and with less effort.
In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
A new infographic from Offerpop breaks down where the money is likely to go, based on survey data.
Oh, the places Facebook knows your customers go! And live.
With these five tactics, traffic started flowing to a service that had just launched.
Sellers, rejoice! You now have less voices to compete with on the social network. But be careful not to be branded a spammer yourself.
It only takes a consonant to start a Twitter fire. Take it from billionaire Elon Musk.
Amid all the complexities of software, tools and tracking, some basic principles dominate.
The newest social network is all the rage, but not a real threat to Facebook.
Explore alternate networks and perhaps your marketing posts will create a bigger splash.
Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
To ensure your long-term viability, put a consistent program in place to increase your 'likes.'
Just when we were saying our first hello to Ello, it said goodbye. Here's why. And, yes, the buzzing ad-free social magnet is back up and running.
Asking people for money is tough. But some are learning how to do it and starting businesses as a result.
By implementing these simple steps, entrepreneurs can stay on the forefront of the social-media sphere while also growing their following across social channels.
Explore new channels without inundating loyal customers with aggressive marketing tactics.
Small businesses skeptical of paying for costly social media marketing have options both old school and cutting edge.
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