Social Media Marketing
BY Kevin Allen
When it comes to social media, men tend to spend more time on some sites, women on others. 10 Ways to Add Pinterest to Your Marketing Strategy (Infographic)
BY Karen Leland
Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform. Instagram Has a New Tagging Feature It Believes Will Be Huge for Brands
BY Dominic Green
Here's how you can use 'Photos of You.' How to Create Share-Worthy Content That's Optimized for Search
BY Jessica Bowman
Four tips for driving more traffic to your website and raising your profile online.Play Video 3 Secrets of YouTube Marketing (Video)
Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business. 8 Pinterest Boards Worth Creating for Your Business
BY Karen Leland
If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start. In Mobile Push, Facebook Buys Parse to Court App Developers
BY Brian Patrick Eha
Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news. Online Marketing 101: Are You Prone to Shiny Object Syndrome?
BY Adam Kleinberg
It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how. YouTube Marketing: What to Consider Before Getting Started
BY Michael Miller
Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos. What You Can Learn From the Boston Bombing Social-Media Circus
BY Brian Patrick Eha
The use and abuse of social media following the Boston bombings, the good and bad of Twitter Music and more social-media news. Crisis Mode: How to React Over Social Media
BY Samantha Hosenkamp
Start by acting like a human, not a marketing robot. How Other Companies Manage Social Media (Infographic)
BY Kristin Piombino
The inside scoop on how your industry peers measure social media and staff their teams. 3 Emerging Social Networks to Keep an Eye On
BY Michael Sebastian
These new tools should be on your radar. Here's why. How to Jumpstart Engagement on Twitter (Infographic)
BY Kristin Piombino
Find out the best time of day, length of tweet and more. 4 Things You Need to be Doing on Social Media -- Now
BY Scott Levy
Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook. 5 Easy Ways to Optimize Social Media Marketing for Mobile
BY Kevin Allen
Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers. 3 Social Media Startups to Watch From SXSW 2013
BY Jason Fell
The 'next big thing' in social media might not have debuted this week, but SXSW 2013 was not without noteworthy startups. The Marketer's Guide to Instagram
BY AJ Kumar
From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy. Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)
BY Kevin Allen
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms. 10 Questions to Ask When Creating Your Company's Pinterest Page
BY Kim Lachance Shandrow
What you need to know to get your business started on the popular photo-sharing site. Fast, Furious and Humorous: Sound Bites From Social Media Week
BY Jason Fell
A collection of tweets from attendees during the big social media event in New York City. 3 Ways to Turn Social Media Followers Into Promoters of Your Brand
BY Brian Patrick Eha
Strategies for activating your fan base from New York's Social Media Week. The Pros and Cons of Using Video App 'Vine' for Marketing
BY Cynthia Boris
What you need to know before getting started with the new short video recording app. The ABCs of Twitter, Part II
BY Ted Prodromou
The second in our two-part series offers an insider's guide to the most common Twitter terms so youâll understand the basics when you start Tweeting. 3 Social Media Lessons from Ford
BY Jason Fell
Scott Monty shares the auto giant's secret to success at New York's Social Media Week.Connect with Entrepreneur
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