Amid the midterm elections, many are looking toward social media to see how the various platforms are readying themselves for this upcoming election. With the fear of spreading misinformation and chaos, many worry that social media companies are not doing all they can.
It is all about understanding what's working best to achieve the goals you established at the beginning of the process when optimizing a brand's content marketing strategy.
In 2020, the average number of social media accounts for a millennial or Gen Z-er was 8.4 personal accounts. It's time to take influencer marketing seriously.
By staying attuned to the cultural moment, as well as on top of your data, you can master the marketing methods you'll need to keep your company profitable and growing.
Your investment in content creation is worth more than you think. Once you unlock the value of ROAC, you'll never look at social media the same way again.
Digital marketers are hopping on the meme trend. In some cases, brands can get more engagement with a well-timed meme than any other marketing graphics.
Strategic marketing is key to an organization's success. It involves understanding your customers' needs and how they can be met using different promotional mediums and visibility techniques.