The Marketer's Playbook for Retaining Customers and Bringing in New Ones — Even During a Recession If your marketing team hasn't experienced an economic downturn before, make sure they head into it with the following playbook.

Marketing is crucial for any business. But making your marketing more effective, especially in the face of a volatile economy, can present challenges. For the busy entrepreneur, understanding how to navigate economic swings can mean the difference between thriving, struggling or even shutting down.

Here are a few tips that can help marketers of all varieties get more for their money. Most importantly, these ideas can improve customer retention, bring in new customers even during an economic downturn, and more.

Related: How to Take Advantage of New Marketing Communication in Business Today