Social Media Marketing | Page 8

From self-diagnosing to looking up reviews, more patients use the internet to make health care decisions today. Successful medical practices must embrace digital marketing to bring in more patients — here's how.

AI is making major headlines and touting more and more use cases in 2023. Here are three ways in which startups can leverage AI to build a brand that stands out.

Trends on TikTok shift as quickly as they begin, and content creators must stay agile and on top of what's hot if they hope to make money from their profiles. Here are a few trends to pay attention to.

Using storytelling as a marketing tool effectively engages a target audience and establishes a connection with them. The following six tips will help marketers tell compelling stories that impact their bottom line.

ChatGPT may be entering into a lasting category of functionality that marks its creation as a watershed moment.

To run a more creative social media campaign, follow these five social media tactics from world-famous museums.

Here are seven predictions for how brands will harness the power of virtual influencers in 2023.

Establishing yourself as an expert on social media can be daunting, but it is possible with the right content strategy and dedication.

Here's how micro-influencers were able to make a place of their own in the digital space

Trends are a great way to go viral. Here are a few tips on how to use trending sounds to boost your short-form content.

Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.

Follow these best practices for your brand to have a top-tier marketing strategy going into the new year.

These five trends reveal that the best days of digital media are still ahead of us.

By combining PR with branding, content creation, advertising campaigns and social media outreach, companies can generate marketing results and boost their business growth.

Here are five principles you should consider applying to your marketing strategy this year.

Small businesses need to do much more to grow their following on social media. Here's how to do it effectively.

Social media has replaced traditional media, so it's time to funnel your marketing budget into a better, more reliable strategy

These strategies will help you win and position yourself and your company in the best way this year.

Follow these secrets to grow your Instagram business profile.

Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?

Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand's credibility, especially on social media.