Patrik Wilkens

Vice President of Operations

Patrik Wilkens is Vice President of Operations at TheSoul Publishing. Patrik supports TheSoul's expansion and rapid growth by building brand partnerships and setting long-term and short-term operational strategies.

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Science & Technology

Why the Metaverse Matters — A Guide for Entrepreneurs and Innovators

As the metaverse continues to gain momentum, some revealing statistics offer a roadmap for entrepreneurs and innovators to unlock its potential.

Marketing

7 Predictions for How Brands Will Use Virtual Influencers to Connect With Consumers in 2023

Here are seven predictions for how brands will harness the power of virtual influencers in 2023.

Marketing

You Must Diversify Your Content to Compete in Today's Marketing Environment. Here's Why (and How to Do It).

To stay competitive, brands must learn to research new platforms and tailor content to their target audiences. Here's why — and a few tips to get started.

Science & Technology

How Companies Are Using Innovative Technology to Improve On-the-Job Training

A new era of learning and development has emerged, in which companies induct employees into the company's workplace culture through programs tailored to each company, its expectations and its core values.

Leadership

How Skills-Based Hiring Leads to Better Recruiting Decisions

By moving away from degree inflation and adopting skills-based hiring processes, hiring managers can open up their talent pool and find applicants that truly are the best fit for the role.

Leadership

Could Banning Meetings Be the Key to a Happier Workforce?

As people look for a better work life balance, employees must be empowered to work in ways that deliver the best results. Banning meetings and relying on asynchronous communications could be key to creating a workplace that suits everyone.

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