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What the Future of Marketing Means for Your Business By staying attuned to the cultural moment, as well as on top of your data, you can master the marketing methods you'll need to keep your company profitable and growing.

By John Boitnott

Opinions expressed by Entrepreneur contributors are their own.

Our present is constantly changing, and the future can be formidably difficult to predict. To successfully market your product or service in today's world, you need to use all of the tools at your disposal in order to gather information about the current moment. The best marketing strategies are ones that leverage information and use it to propel your company into the future.

With a quickly changing world and new ways of reaching your target audience, you need to act now to get ahead of the curve. Here are items to consider:

Related: Tips for Developing a Marketing System

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