Social Media Marketing
News and Articles About Social Media Marketing
Finding a high-powered industry influencer can help jump start a sharing craze and kick your message into viral overdrive.
While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Your brand's social media voice needs to be authentic to succeed.
With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.
These 5 mistakes pop up frequently. Your company shouldn't be the latest example.
While you try to grow your contacts online, steer clear of these practices. Or you might see your contact list shrink.
The sooner you get off the nonstop narcissism train, the better. Here's why.
Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
For our Ask the Expert series, social guru Jon Elvekrog is looking to answer your questions about social media, social data, mobile marketing and online advertising. Plus, as a founder himself, he is open to inquiries pertaining to entrepreneurship.
How to make a comprehensive social marketing plan.
Here's what marketing expert Brian Honigman uses to funnel all of his email and social media communications into a single central inbox that makes sense of it all.
Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.
Social media is the greatest fuel for fast growth ever but campaigns done poorly will still fizzle.
Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
New finding show that picture posts are four times more likely to provide warm and fuzzy feeling compared to text posts.
If you want to build your e-business, you've got to attract visitors to your site. Read on to find out which traffic builders really work.
With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
Customers are more likely to connect with your brand when they connect with the people behind the logo.
Understand the value of conversation to conquer this social platform.
Making Facebook work for your business is mostly a matter of experimenting diligently.
The key to creating content people will share is thinking why someone will want it.