Social Media Marketing

News and Articles About Social Media Marketing

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Personal Branding

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Kevan Lee
The 5 Qualities That Make an Image Shareable
Online Marketing

The 5 Qualities That Make an Image Shareable

Images are more likely to gain attention, entice your community to take action and inspire brand advocacy if they accomplish one or more of five key goals.
Mitch Meyerson
The Best Ways to Pump Up Your Instagram Strategy (Infographic)
Instagram

The Best Ways to Pump Up Your Instagram Strategy (Infographic)

Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
Kristin Piombino
The Ultimate Hashtag Cheat Sheet (Infographic)
Infographics

The Ultimate Hashtag Cheat Sheet (Infographic)

New to Twitter? Or Instagram? Here's some #hashtags101 action for you.
Kim Lachance Shandrow
3 Great Ways to Create an Emotional Bond with Customers
Customer Engagement

3 Great Ways to Create an Emotional Bond with Customers

Entrepreneurs can try to woo clients by building a relationship and in the process score better sales and repeat business.
Jesse Torres
The Best Practices for Selling Via Social Media
Social Media Marketing

The Best Practices for Selling Via Social Media

Come across as engaging and genuine all while converting browsers into buyers -- without being pushy, one-sided or solely focused on gains.
Jaclyn Mullen
New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech
Social Media Marketing

New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech

Entitled #SpeakBeautiful, the multi-tiered campaign will aim to incite a domino effect of positivity.
Geoff Weiss
5 Quick and Easy Ways to Use Social Media to Boost Engagement and Build Your Email List
Email Marketing

5 Quick and Easy Ways to Use Social Media to Boost Engagement and Build Your Email List

Email marketing is still an extremely effective way to market, so take advantage of Facebook, Twitter and other platforms to boost your subscribers.
Kim Garst
Video Posts Have the Greatest Facebook Reach
Video

Video Posts Have the Greatest Facebook Reach

A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
The Surprising Power of Print Marketing to Leverage Your Ecommerce Site
Print Advertising

The Surprising Power of Print Marketing to Leverage Your Ecommerce Site

Print has an enduring appeal that complements digital. Imaginative marketers use both for the best results.
Katherine Halek
How to Master the Two Key Parts of Your Online Presence
Online Marketing

How to Master the Two Key Parts of Your Online Presence

Discover the essential elements of email marketing and social media that will make your online marketing a success.
Mitch Meyerson
How to Automate Your Social Marketing Efforts
Starting a Business

How to Automate Your Social Marketing Efforts

Get social media to work for you by setting up some automatic functions across Twitter, Facebook, Google+, Pinterest and LinkedIn.
The Staff of Entrepreneur Media, Inc.
8 Social Media Mistakes That Are Killing Your Brand
Social Media

8 Social Media Mistakes That Are Killing Your Brand

Social media has great potential for businesses looking to increase their reach, traffic and leads, if used correctly.
Jayson DeMers