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News and Articles About Social Media Marketing

So, You Got Yourself a Twitter Handle. Now What?

So, You Got Yourself a Twitter Handle. Now What?

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It’s a no brainer: You have a business and you've created an account for it on Twitter. But what if you don’t know a tweet from a snap?
March 21, 2014 in Social Media
5 Ways Social-Media Marketers Get Their Message Heard

5 Ways Social-Media Marketers Get Their Message Heard

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While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
March 21, 2014 in Marketing
Here's the Big Problem With Chasing Customers on Social Media

Here's the Big Problem With Chasing Customers on Social Media

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After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
March 19, 2014 in Social Media
5 Ways to Harness Hashtags to Drive Business Value

5 Ways to Harness Hashtags to Drive Business Value

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Give social media a second life that's tied in to your company's marketing message or campaign.
March 18, 2014 in Marketing
Why You Should Be on Google+

Why You Should Be on Google+

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Small businesses can gain from tapping the social media platform of the search engine giant.
March 18, 2014 in Marketing
Fun Ways Brands Are Betting on March Madness

Fun Ways Brands Are Betting on March Madness

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It's that time of year when offices everywhere are abuzz with talk of brackets. Here's how some companies are turning that enthusiasm into buzz.
March 18, 2014 in Social Media
8 Ways to Get the Most Out of Instagram

8 Ways to Get the Most Out of Instagram

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The photo-sharing app can be an important tool to boost your brand's visibility. Here's how to make your Instagram presence shine.
March 17, 2014 in Social Media
The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

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While entrepreneurs should have a presence on the micro-blogging platform, making these Twitter mistakes can be bad for business.
March 13, 2014 in Social Media
Video: Why Pinterest Is Driving Social Engagement (and How You Can Take Advantage)Play Video

Why Pinterest Is Driving Social Engagement (and How You Can Take Advantage) (Video)

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Pinterest has quickly become one of the fastest growing social sharing outlets around, all because it focuses on more than growing followers.
March 13, 2014 in Technology
Woo Loyal Customers for Life With 4 Winning Ways

Woo Loyal Customers for Life With 4 Winning Ways

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Convert engaged shoppers into lifelong ambassadors for your brand
March 13, 2014 in Marketing
The 5 Key Factors of Website Success

The 5 Key Factors of Website Success

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You must have these five commonly accepted factors in place if you want your online business to succeed.
March 11, 2014 in Technology
4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

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Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
March 6, 2014 in Marketing
10 Signs You're Using Social Media Wrong

10 Signs You're Using Social Media Wrong

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If you fall into any of these traps, it's time to reevaluate your strategy.
March 4, 2014 in Social Media
Your Crowdfunding Campaign Is Doomed Without This

Your Crowdfunding Campaign Is Doomed Without This

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Time needs to be committed to social media every day to push you toward your goal.
March 3, 2014 in Money
14 Tools Every Entrepreneur Needs for Managing Social Media

14 Tools Every Entrepreneur Needs for Managing Social Media

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With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
February 28, 2014 in Social Media
Going Beyond Facebook Paid Posts to Reach Customers

Going Beyond Facebook Paid Posts to Reach Customers

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With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.
February 26, 2014 in Social Media
Facebook Gives Advertisers a Way to Target by Relationship Status

Facebook Gives Advertisers a Way to Target by Relationship Status

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Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
February 20, 2014 in Advertising
Instagram's 5 Tips for Better Marketing -- With Pictures

Instagram's 5 Tips for Better Marketing -- With Pictures

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The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.
February 18, 2014 in Social Media
How I Increased My User-Registration Rate 2,800% in 4 Days

How I Increased My User-Registration Rate 2,800% in 4 Days

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With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
February 14, 2014 in Online Marketing
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

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Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
February 12, 2014 in Online Marketing
Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

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Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.
February 6, 2014 in Social Media
A Jonas Brother's Baby, Brought to You by Procter & Gamble

A Jonas Brother's Baby, Brought to You by Procter & Gamble

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News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
February 5, 2014 in Marketing
Keep Up on Social Media With These 5 Tools for Savvy Businesses

Keep Up on Social Media With These 5 Tools for Savvy Businesses

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These tools can save your business time, improve quality, increase interactions and help achieve your overall business goals.
February 3, 2014 in Social Media
5 SEO Trends Every Entrepreneur Needs to Know for 2014

5 SEO Trends Every Entrepreneur Needs to Know for 2014

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From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
January 21, 2014 in SEO | Search Engine Optimization
7 Ways Social Media Will Be More Expensive This Year

7 Ways Social Media Will Be More Expensive This Year

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Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
January 17, 2014 in Social Media
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