Social Media Marketing

News and Articles About Social Media Marketing

Are You Catfishing Your Customers?

Are You Catfishing Your Customers?

Don't break the hearts of your clients by pretending to offer something better than what you really have.
5 Guidelines for Social-Media Posts That Hit the Mark

5 Guidelines for Social-Media Posts That Hit the Mark

The is no formula for posts that go viral but you can resonate with your audience consistently.
Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.
6 Creative Ways to Use Overseas Virtual Assistants

6 Creative Ways to Use Overseas Virtual Assistants

Some tasks don't require knowing fluent English and can be easily handled abroad.
Should You Market Like Chipotle or Be Conversational?

Should You Market Like Chipotle or Be Conversational?

Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
Consider These 5 Things When Adding Visuals to Social-Media Content

Consider These 5 Things When Adding Visuals to Social-Media Content

Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
How Much Social Media Is Too Much?

How Much Social Media Is Too Much?

Business owners should assess their resources before trying to share on too many platforms if valuable posts are the goal.
The Rules of Engagement: 5 Ways to Connect on Social Media

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
5 New Social-Media Platforms Worth a Look

5 New Social-Media Platforms Worth a Look

They don't have big followings, yet, but that is part of their allure. These promising platforms can help you develop an invaluable social media niche.
Facebook's 'Buy' Button Will Change How Brands Sell Online

Facebook's 'Buy' Button Will Change How Brands Sell Online

With the change, social-media managers will see their roles evolve.
5 Social-Media Tips to Enhance Your Marketing

5 Social-Media Tips to Enhance Your Marketing

Struggling to make your digital strategy work? Try these tactics.
5 Factors Breaking Your B2B Content Marketing Budget

5 Factors Breaking Your B2B Content Marketing Budget

Content marketing to other businesses is a lucrative play, but less so if you don't avoid these pitfalls.
The Fake Followers of Major U.S. Retailers (Infographic)

The Fake Followers of Major U.S. Retailers (Infographic)

Socialfly examines the Twitter fans of 10 major companies to judge which ones are real. See the results.
There Are No Shortcuts to Success in Social Media

There Are No Shortcuts to Success in Social Media

A social-media expert can’t give you the secret to their success in five minutes, so don’t ask.
What You Can Do About the Decline of Social Marketing on Facebook

What You Can Do About the Decline of Social Marketing on Facebook

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
You're No Little Fish: Stand Out by Dominating Content Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
5 Ways to Build Your Brand in Short Chunks of Time

5 Ways to Build Your Brand in Short Chunks of Time

It’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Start Before You're Ready, Really

Start Before You're Ready, Really

With a Facebook business site, a little elbow grease and guts, it's possible to launch a business. Don't wait for perfection.
Pinterest Just Made It Easier to Discover Pins You Care About

Pinterest Just Made It Easier to Discover Pins You Care About

The $5 billion photo-pinning site just rolled out 'Interests,' a new way to find and follow pins you dig.
11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions

11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions

Be your company's ambassador by sharing posts that will encourage your followers' engagement.
Whether Inside or Out, the 4 New Realities of Closing Sales

Whether Inside or Out, the 4 New Realities of Closing Sales

Advice on developing a culture and strategy that breeds revenue from the chief revenue officer of Hubspot, which pulled in $77 million last year.
Don't Just Have Social-Media Conversations, Design Them

Don't Just Have Social-Media Conversations, Design Them

Consider these four elements as you plan your strategy to engage with potential customers.
Start Preparing Your Business for the Generation After Millennials

Start Preparing Your Business for the Generation After Millennials

The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
Excite Audiences by Finding the Visual Angle of Your Brand

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
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