Social Media Marketing
What You Can Learn From the Boston Bombing Social-Media Circus
BY Brian Patrick Eha
The use and abuse of social media following the Boston bombings, the good and bad of Twitter Music and more social-media news.
Crisis Mode: How to React Over Social Media
BY Samantha Hosenkamp
Start by acting like a human, not a marketing robot.
How Other Companies Manage Social Media (Infographic)
BY Kristin Piombino
The inside scoop on how your industry peers measure social media and staff their teams.
3 Emerging Social Networks to Keep an Eye On
BY Michael Sebastian
These new tools should be on your radar. Here's why.
How to Jumpstart Engagement on Twitter (Infographic)
BY Kristin Piombino
Find out the best time of day, length of tweet and more.
4 Things You Need to be Doing on Social Media -- Now
BY Scott Levy
Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
5 Easy Ways to Optimize Social Media Marketing for Mobile
BY Kevin Allen
Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.
3 Social Media Startups to Watch From SXSW 2013
BY Jason Fell
The 'next big thing' in social media might not have debuted this week, but SXSW 2013 was not without noteworthy startups.
The Marketer's Guide to Instagram
BY AJ Kumar
From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)
BY Kevin Allen
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
10 Questions to Ask When Creating Your Company's Pinterest Page
BY Kim Lachance Shandrow
What you need to know to get your business started on the popular photo-sharing site.
Fast, Furious and Humorous: Sound Bites From Social Media Week
BY Jason Fell
A collection of tweets from attendees during the big social media event in New York City.
3 Ways to Turn Social Media Followers Into Promoters of Your Brand
BY Brian Patrick Eha
Strategies for activating your fan base from New York's Social Media Week.
The Pros and Cons of Using Video App 'Vine' for Marketing
BY Cynthia Boris
What you need to know before getting started with the new short video recording app.
The ABCs of Twitter, Part II
BY Ted Prodromou
The second in our two-part series offers an insider's guide to the most common Twitter terms so youâll understand the basics when you start Tweeting.
3 Social Media Lessons from Ford
BY Jason Fell
Scott Monty shares the auto giant's secret to success at New York's Social Media Week.
3 Ways to Make Your Brand Memorable on Social Media
BY Lindsay LaVine
Advice from business leaders who have mastered the art of social media marketing.
The ABCs of Twitter, Part I
BY Ted Prodromou
This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
Funding Round Values Photo-Sharing Startup Snapchat at $70 Million
BY Brian Patrick Eha
Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more social-media news.
How to Size Images on Social Media: A Cheat Sheet (Infographic)
BY Samantha Hosenkamp
Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.
Why the 'Second Screen' Industry Is Set to Explode
Mobile is changing the entire TV experience and businesses should be poised to take advantage.
Pinterest: Now Is Time to Start Generating Revenue
BY Brian Patrick Eha
Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.
3 Must-Know Basics to Managing Your Company's Social Media
BY Lindsay LaVine
We found three companies that know what they're doing when it comes to social media marketing, and picked their brains for the best advice to get you started.
How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage
BY Jason Fell
What you can learn about tweeting about trending topics from marketing giants.



