Social Media Marketing

How Growing Up With the Internet Made Millennials Different
Millennials

How Growing Up With the Internet Made Millennials Different

The generation dubbed "digital natives'' prefer YouTube to TV and the World Cup to bowl games. Marketers need to adapt.
Jeff Urban
10 Myths About Successful CEOs
Leadership

10 Myths About Successful CEOs

Calling yourself a CEO doesn't make you one. Real leaders have real companies, employees, and customers -- not delusions of grandeur.
Steve Tobak
Lessons From 7 People Who Got Rich and Famous on Social Media
Social Media

Lessons From 7 People Who Got Rich and Famous on Social Media

When you have fame, money-making opportunities also begin presenting themselves.
Thomas Smale
Facebook? Twitter? LinkedIn? The Secret to Finding the Right Social Media Site for Your Business.
Social Media Marketing

Facebook? Twitter? LinkedIn? The Secret to Finding the Right Social Media Site for Your Business.

How you can determine which social sites are best for you or your small business, and how to significantly ramp up the engagement there.
10 Ways to Maximize Your Facebook Business Page
Facebook business page

10 Ways to Maximize Your Facebook Business Page

A lively Facebook presence is a powerful marketing medium.
Christina Baldassarre
Why You Should Include Influential Social-Media Users in Your PR Strategy
Influencers

Why You Should Include Influential Social-Media Users in Your PR Strategy

In short, it's a social-media marketing technique that works.
The Best Time to Tweet
Twitter

The Best Time to Tweet

Lunchtime may be the most popular time to tweet, but it isn't always the right time to tweet.
Wendy Frink
How to Dissect What 'Programmatic' Means for Your Business
Digital Marketing

How to Dissect What 'Programmatic' Means for Your Business

Don't get sold a buzzword about this new marketing technology.
Kris Barton
7 Ways Quality Boosts Business That Quantity Can't Match
Grow Your Business

7 Ways Quality Boosts Business That Quantity Can't Match

Whether sales leads, social media fans or employees, quality is the entrepreneur's friend. Quantity often just masks a problem.
John Boitnott
How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day
Social Media Marketing

How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day

Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media seeks out strategies that work. Here's how one expert does it.
Operating on a Shoestring? 20 Inexpensive Ways to Market Your Business.
Online Marketing

Operating on a Shoestring? 20 Inexpensive Ways to Market Your Business.

The web is full of free services you should make it your business to know about.
Kim Garst
Marketing Has a Marketing Problem
Marketing

Marketing Has a Marketing Problem

Five things marketers and execs need to know to win the battle for customer attention.
Michael Brenner
7 Factors Brands Need to Consider Before Hiring an Influencer
Social Media Marketing

7 Factors Brands Need to Consider Before Hiring an Influencer

A great influencer for one brand could be a painful fit for another but a little bit of homework can avoid problems.
John Boitnott
The Science of Brands on Instagram (Infographic)
Instagram

The Science of Brands on Instagram (Infographic)

No other social platform provides an experience as incredibly focused and engaging as Instagram.