Social Media Marketing

News and Articles About Social Media Marketing

6 Reasons Not to Ignore Pinterest
Social Media Marketing

6 Reasons Not to Ignore Pinterest

The social-media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.
John Egan
Hey, Social-Media Marketers, Shut Up Already
Social Media Marketing

Hey, Social-Media Marketers, Shut Up Already

When you're hanging out, the last thing you want to hear about is business.
Greg Shugar
Taking Another Shot at Snapchat, Facebook Gives Its Slingshot Messaging App a Makeover
Facebook

Taking Another Shot at Snapchat, Facebook Gives Its Slingshot Messaging App a Makeover

Facebook isn't ready to vanish from the evaporating messaging game, but will users take the bait?
Kim Lachance Shandrow
7 Basic Social-Media Tips to Set Your Marketing Right
Social Media Marketing

7 Basic Social-Media Tips to Set Your Marketing Right

Here's how to take your social-media marketing to the next level.
Carly Okyle
11 Foolproof Ways to Grow Your Small-Business Facebook Following
Business Circle

11 Foolproof Ways to Grow Your Small-Business Facebook Following

You don't need to be a social-media expert to be an effective marketer on the platform.
Anna James
In Ecommerce Push, Tumblr Adds 'Buy,' 'Browse' Buttons
Ecommerce

In Ecommerce Push, Tumblr Adds 'Buy,' 'Browse' Buttons

The growing social platform has added action buttons to posts from four partners, including Etsy and Kickstarter.
Nina Zipkin
Rule Breakers: 5 Social Brands That Defy Best Practices
Social Media Marketing

Rule Breakers: 5 Social Brands That Defy Best Practices

A few noteworthy companies seem to have a true understanding of the established standards but ignore them in ways that make sense for their brand and actually enhance their online presence.
Brian Honigman
How to Tell Your Small-Business Story
Business Circle

How to Tell Your Small-Business Story

When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.
Dan Newman
Brands Waste Resources on Facebook and Twitter
Social Media Marketing

Brands Waste Resources on Facebook and Twitter

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
Kevin Allen
To Make Your eBook a Success, Focus on These 4 Things
E-Books

To Make Your eBook a Success, Focus on These 4 Things

Ebooks are extremely valuable and effective tools for marketers as they position brands as thought leaders and allow audiences to engage with products and offerings through different lenses.
Larissa Russell
How Far Is Too Far in the Race for Eyeballs?
Online Marketing

How Far Is Too Far in the Race for Eyeballs?

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
Catherine Clifford
6 Changes Your 2015 SEO Strategy Must Focus On
Business Circle

6 Changes Your 2015 SEO Strategy Must Focus On

Strategies are always evolving, so get a head start on next year by diving into these shifts.
Jonathan Long
4 Festive Tips for Holiday Social-Media Marketing
Social Media Marketing

4 Festive Tips for Holiday Social-Media Marketing

It's that special time of year, when consumers are spending and more distracted than usual. Decorate your marketing accordingly.
Amir Zonozi
The 5 Big Reasons People Aren't Following Your Social-Media Accounts
Business Circle

The 5 Big Reasons People Aren't Following Your Social-Media Accounts

The audiences are there, but if you're making one of these errors, they won't acknowledge you.
Zach Cutler