Social Media Marketing

News and Articles About Social Media Marketing

Authenticity Is Your Brand's Greatest Social Media Asset

Authenticity Is Your Brand's Greatest Social Media Asset

Your brand's social media voice needs to be authentic to succeed.
9 Steps to Get Your 'Social-Selling' Program Off the Ground

9 Steps to Get Your 'Social-Selling' Program Off the Ground

With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
What You Can Learn From These 5 Mega Brands On Creating Viral Videos

What You Can Learn From These 5 Mega Brands On Creating Viral Videos

Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.
Don't Make These Social-Media Blunders That Businesses Keep Repeating

Don't Make These Social-Media Blunders That Businesses Keep Repeating

These 5 mistakes pop up frequently. Your company shouldn't be the latest example.
5 Surefire Ways to Wreck Your Social Media Network

5 Surefire Ways to Wreck Your Social Media Network

While you try to grow your contacts online, steer clear of these practices. Or you might see your contact list shrink.
6 Reasons to Delete Your Facebook Account Right Now

6 Reasons to Delete Your Facebook Account Right Now

The sooner you get off the nonstop narcissism train, the better. Here's why.
You Win When Using Giveaways to Grow Your Social Audience

You Win When Using Giveaways to Grow Your Social Audience

Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
How to Succeed at Product Placement Without Celebrities

How to Succeed at Product Placement Without Celebrities

Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
Pinterest Now Offering Promoted Pins for All Businesses

Pinterest Now Offering Promoted Pins for All Businesses

Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
Have a Burning Business Question? Ask the Expert: Jon Elvekrog.

Have a Burning Business Question? Ask the Expert: Jon Elvekrog.

For our Ask the Expert series, social guru Jon Elvekrog is looking to answer your questions about social media, social data, mobile marketing and online advertising. Plus, as a founder himself, he is open to inquiries pertaining to entrepreneurship.
Overwhelmed by Email and Social Mentions? This Tool Tames Both.

Overwhelmed by Email and Social Mentions? This Tool Tames Both.

Here's what marketing expert Brian Honigman uses to funnel all of his email and social media communications into a single central inbox that makes sense of it all.
3 Reasons Startup Marketing Stalls

3 Reasons Startup Marketing Stalls

Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.
5 Social Media Mistakes and How to Avoid Them

5 Social Media Mistakes and How to Avoid Them

Social media is the greatest fuel for fast growth ever but campaigns done poorly will still fizzle.
A (Good) Picture Is Worth a Thousand (Text-Only) Posts

A (Good) Picture Is Worth a Thousand (Text-Only) Posts

Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
Want Your Brand Associated With Positivity? Snap a Pic, Ditch the Tweet.

Want Your Brand Associated With Positivity? Snap a Pic, Ditch the Tweet.

New finding show that picture posts are four times more likely to provide warm and fuzzy feeling compared to text posts.
The 6 Best Ways to Build Website Traffic

The 6 Best Ways to Build Website Traffic

If you want to build your e-business, you've got to attract visitors to your site. Read on to find out which traffic builders really work.
Lessons From Top Brands on How to Rock on Instagram

Lessons From Top Brands on How to Rock on Instagram

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
6 Reasons to Make Your Business Human on Social Media

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.
How to Maximize Your Reach on Twitter

How to Maximize Your Reach on Twitter

Understand the value of conversation to conquer this social platform.
5 Keys To Making Your Business Thrive on Facebook

5 Keys To Making Your Business Thrive on Facebook

Making Facebook work for your business is mostly a matter of experimenting diligently.
 Useful and Easy Gets More People Sharing Your Content

Useful and Easy Gets More People Sharing Your Content

The key to creating content people will share is thinking why someone will want it.
Try This Killer Tool for Driving Traffic to Your Website

Try This Killer Tool for Driving Traffic to Your Website

Here's digital marketing expert Brent Reinhard's secret weapon for optimizing websites and racking up more visitors.
A Great Company-Wide Social-Media Policy Starts at the Top

A Great Company-Wide Social-Media Policy Starts at the Top

Executives should lead by example when it comes to building an online persona that benefits the business' brand.
6 Big Opportunities With Google+ Hangouts on Air

6 Big Opportunities With Google+ Hangouts on Air

Every marketing advantage of video is multiplied on Google+ HOA, including your chances of becoming an Internet personality.
Prev 1 2 3 4 5 6 7 8 ... 18 Next

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore

Tweet Naked
Tweet Naked
By Scott Levy
More Info