Social Media Marketing
The ABCs of Twitter, Part II
BY Ted Prodromou
The second in our two-part series offers an insider's guide to the most common Twitter terms so youâll understand the basics when you start Tweeting.
3 Social Media Lessons from Ford
BY Jason Fell
Scott Monty shares the auto giant's secret to success at New York's Social Media Week.
3 Ways to Make Your Brand Memorable on Social Media
BY Lindsay LaVine
Advice from business leaders who have mastered the art of social media marketing.
The ABCs of Twitter, Part I
BY Ted Prodromou
This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
Funding Round Values Photo-Sharing Startup Snapchat at $70 Million
BY Brian Patrick Eha
Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more social-media news.
How to Size Images on Social Media: A Cheat Sheet (Infographic)
BY Samantha Hosenkamp
Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.
Why the 'Second Screen' Industry Is Set to Explode
Mobile is changing the entire TV experience and businesses should be poised to take advantage.
Pinterest: Now Is Time to Start Generating Revenue
BY Brian Patrick Eha
Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.
3 Must-Know Basics to Managing Your Company's Social Media
BY Lindsay LaVine
We found three companies that know what they're doing when it comes to social media marketing, and picked their brains for the best advice to get you started.
How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage
BY Jason Fell
What you can learn about tweeting about trending topics from marketing giants.
Social Marketing Service Gets a VC Boost
BY Kara Ohngren
Social Toaster, an online marketing service, snags $2 million by sticking close to home.
How Brands Could Benefit From Pinterest's Recent Changes
BY Kevin Allen
The popular social network is remodeling to make the site even more visual, and it's looking for volunteers.
5 Daily Habits for Effective Social Media Marketing
BY AJ Kumar
Of all the things your business could be doing on social media, these are the things you should focus on.
3 Low-Cost Tools for Managing Social Media
BY Kerry Gorgone
These little-known options can help simplify the process at little cost.
Twitter's Video-Sharing App Weathers a Stormy Launch
BY Brian Patrick Eha
Twitter releases Vine, Facebook hoards its social data, Quora gets into blogging and more social media news.
Marketing to Teens? What You Need to Know About Tumblr
BY Matt Wilson
A recent survey of teenage and young-adult social media users found that people in those age groups prefer Tumblr to Facebook or Twitter.
How Facebook's Graph Search Could Help Businesses
BY Brian Patrick Eha
Facebook's major new feature, YouTube's rising competition, the end of LinkedIn Answers and more social-media news.
3 Tools for Backing-Up Your Social Media Accounts
BY Cynthia Boris
Your old tweets and Facebook posts may come in handy someday. Here's how to make sure they aren't lost forever.
The Best Days to Post to Facebook, Based on Industry (Infographic)
BY Michael Sebastian
A new report looks at 15 business fields to determine the best day of the week to share content on Facebook for engagement.
Play Video Getting Started on Twitter and Facebook As a Business Owner (Video)
BY Jason Falls
Don't know where to begin when it comes to social media? Here's a primer on how to learn quickly what could work best for you and your company.
Easy on the Airbrush and Other Tips for Your Pinterest Photo
BY Karen Leland
First impressions count, especially on social media. Here are seven tips for choosing an image to represent you and your business.
Merry Christmas: Time to Snuggle Up with Facebook, Twitter
BY Jim Joseph
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
The Best and Worst Online Franchise Promotions of 2012
BY Jason Daley
Our picks for the best, the worst and the craziest online promotions from franchise companies.
5 Ideas for Pinterest Boards That Can Help Build Your Brand
BY Karen Leland
If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.




