Social Media Marketing
News and Articles About Social Media Marketing
Follow these steps for creating knockout infographics that can give your marketing a visual flair.
How small-business owners can use the popular social-media site to drive sales and connect with potential clients.
What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
Cribbing off existing Twitter lists can help you build your own segmented marketing strategies.
Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Here are four effective tips for using the social network's new feature to your startup's advantage.
How to get customers to go from 'Friending' to Spending.
Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
The social network has rolled out a feature that offers suggestions to media organizations about which articles they should post to their pages.
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
Customers have come to expect free wireless internet in many businesses. Thanks to Facebook, businesses will now be able to get some things in return.
With a little bit of focus, companies can convert casual fans into powerful brand advocates.
Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
A look at how to get clients who are a good fit for you, why you should tweet less about your company and more advice for business owners.
Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
A look at the most vexing social media no-nos and why you should just skip them.
Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
What you need to know when crafting an effective social strategy for your startup.
Busy entrepreneurs don't have to become overwhelmed by so many social-media networks. Here are some basics to keep in mind.
The photo-sharing service plans to bring ads to its platform within the next year, and it's anyone's guess how users will react.
Find out who's watching your videos, what's working and what you can do to attract more viewers.
A new report says posts with hashtags get less viral reach than posts without.
Use this step-by-step guide to find and connect with the people who want your content most.
Do you know which social network adults visit most? Have you ever wondered which demographics dominate Instagram? Find out here.