Social Media Marketing

News and Articles About Social Media Marketing

Stop Talking About Yourself So Much on Social Media and Listen

Don't make every update all about you. Feature informative items about influentials. Do pay attention to your followers' posts.

Twitter Is Going All In On Photos. Here's How.

The social network is getting more social as it allows tagging and multiple photos.

5 Social Media Tricks to Boost Your Business

Find new followers, share more of your posts and drive additional traffic to your website.

The Hashtag: The Search Bar for the Social Web (Infographic)

How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.

Why Brands Need to Shut Their Mouths and Open Their Ears

To reach today's consumers, brands need to have a discussion not a one-way conversation.

Why Your Facebook Page Is Becoming Less Relevant

Gone are the days of “free marketing.” Get ready to pony up if you want your Facebook page to be seen.

Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.

Your Sneak Peak at the Future of Infographic Marketing

Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.

What Day of The Week Will Your Company Be Mentioned Most? (Infographic)

A company analyzed one billion online company references to answer some of your burning questions.

Did Google Kill Social-Media Marketing?

The search giant may have announced that it's not going to be investing any further in social software platform Wildfire, but that doesn't mean all is lost.

So, You Got Yourself a Twitter Handle. Now What?

It’s a no brainer: You have a business and you've created an account for it on Twitter. But what if you don’t know a tweet from a snap?

5 Ways Social-Media Marketers Get Their Message Heard

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.

Here's the Big Problem With Chasing Customers on Social Media

After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.

5 Ways to Harness Hashtags to Drive Business Value

Give social media a second life that's tied in to your company's marketing message or campaign.

Why You Should Be on Google+

Small businesses can gain from tapping the social media platform of the search engine giant.

Fun Ways Brands Are Betting on March Madness

It's that time of year when offices everywhere are abuzz with talk of brackets. Here's how some companies are turning that enthusiasm into buzz.

8 Ways to Get the Most Out of Instagram

The photo-sharing app can be an important tool to boost your brand's visibility. Here's how to make your Instagram presence shine.

The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

While entrepreneurs should have a presence on the micro-blogging platform, making these Twitter mistakes can be bad for business.

Why Pinterest Is Driving Social Engagement (and How You Can Take Advantage)

Pinterest has quickly become one of the fastest growing social sharing outlets around, all because it focuses on more than growing followers.

Woo Loyal Customers for Life With 4 Winning Ways

Convert engaged shoppers into lifelong ambassadors for your brand

The 5 Key Factors of Website Success

You must have these five commonly accepted factors in place if you want your online business to succeed.

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.

10 Signs You're Using Social Media Wrong

If you fall into any of these traps, it's time to reevaluate your strategy.

Your Crowdfunding Campaign Is Doomed Without This

Time needs to be committed to social media every day to push you toward your goal.

14 Tools Every Entrepreneur Needs for Managing Social Media

With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
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