Social Media Marketing

What You Could Learn From Katy Perry's Social Media Strategy
Social Media

What You Could Learn From Katy Perry's Social Media Strategy

Entrepreneur Press author Kim Garst breaks down how the Superbowl songstress dominates Twitter and how you could grow your personal brand one tweet at a time.
Tanya Benedicto Klich
How Not Using Social Media Can Hurt Your Business
Social Media Marketing

How Not Using Social Media Can Hurt Your Business

It's hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes.
What to Consider When Trying to Market on Social Media
Social Media Marketing

What to Consider When Trying to Market on Social Media

You don't have to be on every social media platform, but you do need to be consistent about posting.
Brett Relander
8 Digital-Marketing Tips for Bootstrapped Startups
Marketing

8 Digital-Marketing Tips for Bootstrapped Startups

Running a startup on a shoestring budget is hard enough, but if you can keep marketing costs down while capitalizing on successful digital opportunities, you will be able to improve your brands visibility without sacrificing a large budget.
Derek Miller
5 Pinterest Tips for Crazy-Good Results
Pinterest

5 Pinterest Tips for Crazy-Good Results

The image-sharing site can be one of the best, most up-to-date ways of generating buzz and enthusiasm for your business -- if used correctly.
Instagram Rolls Out New 'Carousel' Ads
Instagram

Instagram Rolls Out New 'Carousel' Ads

Brand marketers will be able to showcase more images on the photo-sharing smartphone app.
The 3 Things You Need to Know About Hiring a Social Media Manager
Social Media Marketing

The 3 Things You Need to Know About Hiring a Social Media Manager

It's important to put the right person in charge of your brand's online voice, so be sure to ask the right questions.
Deborah Mitchell
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Personal Branding

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Kevan Lee
The 5 Qualities That Make an Image Shareable
Online Marketing

The 5 Qualities That Make an Image Shareable

Images are more likely to gain attention, entice your community to take action and inspire brand advocacy if they accomplish one or more of five key goals.
Mitch Meyerson
The Best Ways to Pump Up Your Instagram Strategy (Infographic)
Instagram

The Best Ways to Pump Up Your Instagram Strategy (Infographic)

Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
Kristin Piombino
The Ultimate Hashtag Cheat Sheet (Infographic)
Infographics

The Ultimate Hashtag Cheat Sheet (Infographic)

New to Twitter? Or Instagram? Here's some #hashtags101 action for you.
Kim Lachance Shandrow
3 Great Ways to Create an Emotional Bond with Customers
Customer Engagement

3 Great Ways to Create an Emotional Bond with Customers

Entrepreneurs can try to woo clients by building a relationship and in the process score better sales and repeat business.
Jesse Torres
The Best Practices for Selling Via Social Media
Social Media Marketing

The Best Practices for Selling Via Social Media

Come across as engaging and genuine all while converting browsers into buyers -- without being pushy, one-sided or solely focused on gains.
Jaclyn Mullen