Social Media Marketing

News and Articles About Social Media Marketing

How Much Social Media Is Too Much?
Social Media Marketing

How Much Social Media Is Too Much?

Business owners should assess their resources before trying to share on too many platforms if valuable posts are the goal.
Jesse Torres
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The Rules of Engagement: 5 Ways to Connect on Social Media
Engagement

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
Ann Tran
If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)
Content marketing

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
Renée Warren
5 New Social-Media Platforms Worth a Look
Social Media Marketing

5 New Social-Media Platforms Worth a Look

They don't have big followings, yet, but that is part of their allure. These promising platforms can help you develop an invaluable social media niche.
John Boitnott
Facebook's 'Buy' Button Will Change How Brands Sell Online
Facebook

Facebook's 'Buy' Button Will Change How Brands Sell Online

With the change, social-media managers will see their roles evolve.
Chris Bennett
5 Social-Media Tips to Enhance Your Marketing
Social Media Marketing

5 Social-Media Tips to Enhance Your Marketing

Struggling to make your digital strategy work? Try these tactics.
John Rampton
5 Factors Breaking Your B2B Content Marketing Budget
Content marketing

5 Factors Breaking Your B2B Content Marketing Budget

Content marketing to other businesses is a lucrative play, but less so if you don't avoid these pitfalls.
Brett Relander
The Fake Followers of Major U.S. Retailers (Infographic)
Social Media Marketing

The Fake Followers of Major U.S. Retailers (Infographic)

Socialfly examines the Twitter fans of 10 major companies to judge which ones are real. See the results.
Courtney Spritzer and Stephanie Abrams
There Are No Shortcuts to Success in Social Media
Social Media

There Are No Shortcuts to Success in Social Media

A social-media expert can't give you the secret to their success in five minutes, so don't ask.
Ann Tran
What You Can Do About the Decline of Social Marketing on Facebook
Social Media Marketing

What You Can Do About the Decline of Social Marketing on Facebook

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Gregory Kennedy
You're No Little Fish: Stand Out by Dominating Content Marketing
Content marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Eric Siu
5 Ways to Build Your Brand in Short Chunks of Time
Branding

5 Ways to Build Your Brand in Short Chunks of Time

It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Jayson DeMers
Start Before You're Ready, Really
Social Media Marketing

Start Before You're Ready, Really

With a Facebook business site, a little elbow grease and guts, it's possible to launch a business. Don't wait for perfection.
Jaclyn Mullen
Pinterest Just Made It Easier to Discover Pins You Care About
Pinterest

Pinterest Just Made It Easier to Discover Pins You Care About

The $5 billion photo-pinning site just rolled out 'Interests,' a new way to find and follow pins you dig.
Kim Lachance Shandrow