Social Media Marketing
News and Articles About Social Media Marketing
Witches, beards and Instagram will dominate the year to come.
Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
Bite-size advice from snack-food company marketing veteran Bonin Bough.
Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
The new feature links high quality photography to maps, making it easier to visit and share in real life.
The social network announced new features today that provide greater functionality to page administrators.
Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
Increasingly, brands are marketing themselves via short-form social media.
Base your marketing strategies on what you're selling.
Expert advice on how to gauge the success of your social media marketing efforts.
Branding guru Jason Seiden pushes for social media with a work-life blend.
Your new hire needs to understand the basics as well as the latest digital tools. This list of tips will help you get started.
A new study unlocks the secrets to what's most shared on the popular social network.
Follow these steps for creating knockout infographics that can give your marketing a visual flair.
How small-business owners can use the popular social-media site to drive sales and connect with potential clients.
What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
Cribbing off existing Twitter lists can help you build your own segmented marketing strategies.
Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Here are four effective tips for using the social network's new feature to your startup's advantage.
How to get customers to go from 'Friending' to Spending.
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