Social Media Marketing

News and Articles About Social Media Marketing

7 Super Tips for Creating Powerful Infographics

7 Super Tips for Creating Powerful Infographics

Follow these steps for creating knockout infographics that can give your marketing a visual flair.
5 Tips to Master Pinterest for Business

5 Tips to Master Pinterest for Business

How small-business owners can use the popular social-media site to drive sales and connect with potential clients.
This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
Learn This Twitter Shortcut

Learn This Twitter Shortcut

Cribbing off existing Twitter lists can help you build your own segmented marketing strategies.
The Best Way to Land a Job in Social Media? Just Dive In.

The Best Way to Land a Job in Social Media? Just Dive In.

Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
Is Facebook Really a Failure to Marketers?

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
What Twitter's New Scheduled Tweets Mean for Marketing Your Business

What Twitter's New Scheduled Tweets Mean for Marketing Your Business

Here are four effective tips for using the social network's new feature to your startup's advantage.
How Social Media Really Affects Spending (Infographic)

How Social Media Really Affects Spending (Infographic)

How to get customers to go from 'Friending' to Spending.
Social Media for Small Business: Choose Wisely, Then Execute

Social Media for Small Business: Choose Wisely, Then Execute

Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
With Facebook's Media Referral Traffic Up 170%, Site Announces 'Stories to Share'

With Facebook's Media Referral Traffic Up 170%, Site Announces 'Stories to Share'

The social network has rolled out a feature that offers suggestions to media organizations about which articles they should post to their pages.
Social Media Etiquette: 5 Questions to Ask Before Posting About the News

Social Media Etiquette: 5 Questions to Ask Before Posting About the News

When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
If Facebook Gives Your Business Free Wi-Fi, What's in It for You?

If Facebook Gives Your Business Free Wi-Fi, What's in It for You?

Customers have come to expect free wireless internet in many businesses. Thanks to Facebook, businesses will now be able to get some things in return.
4 Ways to Turn Social-Media Fans Into Raving, Loyal Customers

4 Ways to Turn Social-Media Fans Into Raving, Loyal Customers

With a little bit of focus, companies can convert casual fans into powerful brand advocates.
How to Generate Ideas For Your YouTube Videos

How to Generate Ideas For Your YouTube Videos

Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
How to Attract the Right Clients and Other Must-Read Business Tips

How to Attract the Right Clients and Other Must-Read Business Tips

A look at how to get clients who are a good fit for you, why you should tweet less about your company and more advice for business owners.
9 Ways to Reach Customers on YouTube

9 Ways to Reach Customers on YouTube

Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
3 Annoying Social-Media Mistakes Businesses Need to Avoid

3 Annoying Social-Media Mistakes Businesses Need to Avoid

A look at the most vexing social media no-nos and why you should just skip them.
Stop Worrying About Sales and Build Relationships

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
10 Questions to Ask When Creating a Social-Media Marketing Plan

10 Questions to Ask When Creating a Social-Media Marketing Plan

What you need to know when crafting an effective social strategy for your startup.
Go Ahead. Be a Social Media Snob

Go Ahead. Be a Social Media Snob

Busy entrepreneurs don't have to become overwhelmed by so many social-media networks. Here are some basics to keep in mind.
Will Ads Ruin Instagram?

Will Ads Ruin Instagram?

The photo-sharing service plans to bring ads to its platform within the next year, and it's anyone's guess how users will react.
Video Marketing? What You Need to Know About YouTube Analytics

Video Marketing? What You Need to Know About YouTube Analytics

Find out who's watching your videos, what's working and what you can do to attract more viewers.
Facebook's Hashtags Might Not Be as Social as You Think

Facebook's Hashtags Might Not Be as Social as You Think

A new report says posts with hashtags get less viral reach than posts without.
6 Steps to Finding Your Twitter Audience

6 Steps to Finding Your Twitter Audience

Use this step-by-step guide to find and connect with the people who want your content most.
Facebook, Pinterest or Twitter: Know Where Your Customers Really Hang Out (Infographic)

Facebook, Pinterest or Twitter: Know Where Your Customers Really Hang Out (Infographic)

Do you know which social network adults visit most? Have you ever wondered which demographics dominate Instagram? Find out here.
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