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Finders Keepers

How to attract customers and keep them coming back for more.

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This story appears in the December 1997 issue of Business Start-Ups magazine.

Customers are the most important ingredient in any entrepreneur's recipe for success. First, they provide much-needed revenue in the early days of your new . Then, if you've done your job right, they go on to become satisfied, who spread the good word about your business to others--generating referrals and more business for you.

Finding and keeping customers is one of the most essential aspects of running a new business. Initially, your goal is to let potential customers know that you and your business exist. Once they've had the opportunity to try your product or service, you'll want to do everything in your power to keep them coming back.

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