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Attracting Readers to Your Blog

Having trouble attracting readers to your blog? With the right voice, your popularity in cyberspace will soar.

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This story appears in the August 2006 issue of Entrepreneur. Subscribe »

A blog isn't a website. Simply repurposing your site content, press releases or brochures on your blog means death in the blogosphere. When blogging for business, you have to change what and how you communicate.

According to an April 2006 study by blog search engine Technorati, about 75,000 new blogs are created daily. There are about 1.2 million blog posts every day, or about 50,000 posts each hour.

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