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Put Your Ads Where Your Customers Are

Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time.

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This story appears in the June 2006 issue of Entrepreneur. Subscribe »

Put your marketing message where your best prospects can't miss it. From posters in college campus laundry rooms and major health clubs to ads on hospitality carts that cruise golf courses, you can choose the right place and context for your advertising. Place-based advertising, or what the industry calls "alternative out-of-home" advertising, allows you to reach prospects wherever they happen to be and when they're in a receptive frame of mind.

There are numerous place-based options to fit any goal and budget, and that can make choosing just the right ones a tricky job. When evaluating this type of advertising opportunity, be sure you can answer yes to one or more of these five important questions:

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