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Should You Use a Vanity Domain Name?

One more way to market your site

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This story appears in the November 2006 issue of Entrepreneur. Subscribe »

You're promoting your business URL on your marketing materials, right? That's a start. However, you might be ready to expand your brand. Vanity URLs can help.

A vanity URL (or vanity domain name) is an easy-to-remember URL often used to promote a particular product or service. For example, your company URL may be www.company.com, and your vanity URL for a product called ABC could be www.abc.com. Often, a vanity URL redirects to a page on your site. For example, www.abc.com could redirect to www.company.com/abc.html.

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