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Success Must be Measured

4 key metrics can help you determine if your brand-building is working.

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This story appears in the February 2009 issue of Entrepreneur. Subscribe »

There's an old saying in business that you can only improve that which you measure. It makes sense that if you set a goal to improve your performance or grow your revenue, you must keep track of how you're doing to know if you're moving toward that goal.

There are certain marketing elements every startup entrepreneur should track to grow and become more profitable. The key indicators are leads generated, leads converted, average dollar per transaction and average number of transactions per customer.

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