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Take Your Tag Line from Drab to Fab

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This story appears in the March 2009 issue of Entrepreneur. Subscribe »

Fly the friendly skies." "We try harder." "Don't leave home without it." That little plug after your company name or logo can give your customers more clarity about your brand and a fast-pitch sell in just a few short words. And there's no doubt a new tag line can give your brand a boost.

If you're an established business with a tag line that's a bit tired, there's hope for you yet, says Allen Weiss, founder and CEO of MarketingProfs.com, an online marketing know-how resource with approximately 320,000 subscribers. Weiss and his team recently went through a tag line change of their own for the website (the new line is "Smart thinking. Pass it on"). Here are a few tips he shares from the process:

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