My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.


Here's Looking at You

Make your site a better search engine target by optimizing your company's images.
Magazine Contributor
3 min read

This story appears in the June 2010 issue of Entrepreneur. Subscribe »

Search for just about any topic using any search engine and you are likely to see a hodgepodge of links for information, news, video, images and even blog posts.

Make the Pictures Worth It

For even greater success in appealing to search engines, optimize images so that they are more accessible to your site visitors by:

• Using unique, relevant images that users cannot find elsewhere.

• Resenting high-quality images large enough for the intended use.

• Positioning images above the fold as much as possible.

• Including related images and content to enrich the user's experience.

• Linking to a larger, higher-quality version in situations where you must use a smaller image.

That's because search engines strive to provide blended search results. To ensure that images are included in the results, search engines give them preferential treatment.

Because SEO optimized images are more likely to appear in search engine results, optimizing your images in coordination with your pages boosts search engine rankings for both. Many businesses overlook or disregard image SEO, or do it all wrong. Properly implementing an SEO strategy can give you a competitive edge, especially when your competitors are clueless.

"It's time to rethink SEO," says Jose Nu?ez, an internationally recognized search engine consultant who splits his time between Moldova and Salt Lake City. "Traditional SEO relies heavily on search engine optimized text to raise a page's profile and facilitate indexing. Unfortunately, images contain no text describing what they are. Search engines must rely on tags, metadata, captions, file names and other contextual clues to identify and properly index images."

Fortunately, optimizing your use of these contextual clues can make your images clearer targets for search engines. Whenever you insert an image in a page or post, focus not only on the appearance and placement of the image, but also on SEO. Here's how:

  • Stick with search engine preferred formats: PNG, JPG and GIF, in that order.
  • Give image files recognizable names, such as volkswagen-beetle.jpg instead of something cryptic such as vwb1999.jpg. (Use a dash rather than an underscore to separate words, because search engines tend to treat dashes as spaces.)
  • Always include keyword-optimized alt text in the "" tag.
  • If using the image as a link, include a keyword-optimized title tag.
  • Correlate the words in your "" tag's alt text with surrounding text, the image name and the page title.
  • Use width and height attributes to specify each image's dimensions.
  • Store files in a search engine accessible folder and insert them via the image's URL rather than through your blog or CMS media library database.
  • Use images sparingly on a page to maintain a high text-to-image ratio.


More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.
Start My Plan

Latest on Entrepreneur