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Media Mash-up

Merging social networks with e-mail marketing can maximize your exposure.

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This story appears in the October 2010 issue of Entrepreneur. Subscribe »

When Ashley Beckman and Minka Robinson Stevens, owners of Los Angeles herbal skin-care products company Golden Path Alchemy, put the word out about a new product, they make sure everyone gets the news.

"Once a month, we highlight a special product, and we put the content on all of our tools," Beckman says. The click-through rate on e-mail marketing has gone up 6 percent since they integrated media, she says.

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