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QA: Tony Hawk on Taking His Business to the Next Level

Skateboard icon Tony Hawk carves out some time to talk Twitter, Shred and his new business book.

This story appears in the January 2011 issue of Entrepreneur. Subscribe »
Tony Hawk
Tony Hawk

Photo(C) Getty Images/Jordan Strauss

The last time we talked with Tony Hawk, CEO and "chief trick-rider" of Tony Hawk Inc., he was nervous about the release of Tony Hawk: Ride, a video game that debuted an expensive skateboard-shaped controller. Just a year later, he's rolling out a sequel, Tony Hawk: Shred, and a business book, How Did I Get Here? The Ascent of an Unlikely CEO. We caught up with Hawk at Activision Studios in Santa Monica, Calif., and in between Shred test runs, he told us about what's next, and how social media has made his business bigger, better and, somehow, even cooler.

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