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A Starbucks Marketer's Essential Tweets

Adam Brotman, Starbucks vice president of digital ventures.

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This story appears in the January 2011 issue of Entrepreneur. Subscribe »

With more than 1 million followers, @Starbucks is one of the most engaged brands on Twitter. So it's no shock that the man behind those highly caffeinated characters couldn't confine himself to just 10 top tweeters. His picks include tech, news and entertainment--not to mention

@stephengillett. Because it's smart to follow your own boss.

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