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Business Owners Weigh In on Facebook Messaging

Don't be a Zucker. Facebook's new e-mail messaging system might help you better manage your contacts -- or waste your time.

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This story appears in the March 2011 issue of Entrepreneur. Subscribe »

Many business owners have embraced its new messaging e-mail service as their primary mode for communicating with contacts. But many others are sticking to the tried and true.



Can't Live With It

Jesse Waites, owner, Beacon Hill Apps, a mobile application development firm, Boston

With developers to manage, clients to woo and timelines to keep, Jesse Waites is the typical overbooked business owner. He says that even with Facebook's new messaging capabilities, it sucks away his valuable time.



"Being your own boss, you typically sit down for the day with a list of 10 or more important things to do," he says. "Being on Facebook is not the first thing on that list."

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