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Six Tips for Building Buzz on a Budget

Six tips for building buzz on the cheap.

By
This story appears in the March 2011 issue of Start Up.

Every business needs to promote to attract interest and customers. However, cash-strapped startups often have trouble finding the money to devote toward expensive marketing campaigns. Not to worry: These experts have some smart ideas that won't cost a fortune.

1. Build a network

Whether online or in person, networking is one of the most essential marketing steps any business owner can take--and it can be done for free or for very little cost, says marketing and growth consultant John Paul Engel, founder of Knowledge Capital Consulting in Sioux City, Iowa.

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