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How to Clean Up Your Online Reputation

Skweal takes complaints out of the public forum, giving businesses a chance to make good

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This story appears in the March 2011 issue of Entrepreneur. Subscribe »

Five-star reviews are great for business, but there's no way to stop angry Yelpers from publishing bad ones. Until now.

Skweal is a feedback platform designed to help brick-and-mortar retailers resolve issues privately, before a customer does any damage online. The idea is to get people to visit skweal.com on their smartphones, locate the business from a list and submit a comment or complaint through Skweal's feedback form. Skweal employees take it from there, passing the message as quickly as possible to the right person. Early Skwealers have benefited. One wrote, "The Internet isn't working in my room, and I'm thinking about changing hotels." That led to--true story--a fix within half an hour, plus a champagne-and-fruit-basket apology.

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