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A Way to Win Back Online Customers

Retargeting can lead to increased conversions and turn abandoned site visits into sales.

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This story appears in the April 2011 issue of Entrepreneur. Subscribe »

Online shoppers are fickle. Nearly anything can prompt them to abandon their shopping carts--sticker shock from shipping and handling fees, second thoughts about spending the money, an inkling that they can find a product cheaper elsewhere or simply a desire to sleep on it.

Your Retargeting Team
If you use Google AdWords, you already have a way to retarget site visitors. To get started, visit adwords.google.com and search for "retargeting." If you're new to the world of online advertising and want to find a retargeting vendor, consider these firms:



AdRoll

Criteo

Dotomi

FetchBack

Specific Media

SteelHouse

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