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An Experiment in Social Media Marketing: Buying Twitter Followers

An Entrepreneur contributor gets his social media followers the old-fashioned way: He buys them.

This story appears in the June 2011 issue of Entrepreneur. Subscribe »

Despite making my living selling stuff people hopefully want to read or talk about, my business is just like yours. Though my digital content company has a good number of followers and friends, I struggle to turn , and the rest of the social media mafia into real money.

So about a month ago I started an experiment: I treated Twitter just like any other direct marketing medium. I began to study the dozens of online social marketing companies that promised to sell me Twitter followers, Facebook likes and views.

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