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CouponTrade Can Help Attract Customers Through Unused Deals

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This story appears in the October 2011 issue of Entrepreneur. Subscribe »

A Fair TradeThe Groupon and LivingSocial gamble for small businesses: Will people rush your store en masse to cash in their chits? Or will they print them and forget them (and forget about your business)? A new option: Sit out the deep discount game. Via CouponTrade, you can use other businesses' buzz to attract new customers to your company.

Founded last winter by George Bousis and Brad Wasz, CouponTrade is an online marketplace where consumers sell unused gift cards and daily deals, and businesses peddle coupon codes, digital coupons and discount gift certificates.

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