Subscribe to Entrepreneur for $5
Subscribe

How One Business Is Expanding Beyond Its Local Market

By
This story appears in the December 2011 issue of Entrepreneur. Subscribe »

When Darren Mahuron was young, there was only one thing he wanted to be for a living: an artist. The window opened one day when his employer needed a product photographer. He taught himself about cameras, learned Photoshop and figured out that he hated taking pictures and doing it someone else's way. So in 2006, he decided to let the establishment have its way and he'd do it his, and he founded Summit Studios.

In 2011, it's hard to walk through the idyllic town of Fort Collins, Colo., and find a business owner or culture-centric person who doesn't know Mahuron and his work. In addition to having a successful photography business, he's a fixture on the local art scene. But 2011 brings with it a separate challenge for Mahuron, who's carved himself a deep niche in his own backyard: getting out of his backyard. "I need to find a way to get my work into larger markets," he says. "Larger markets means larger projects and new challenges for me professionally." And so comes the question of busting out of your comfort zone--and shaping your business and brand to make the leap.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Get 3 months free with code zendesk

Presented by Zendesk

Champions of Customer Service zendesk

Entrepreneur Editors' Picks