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Chris Brogan on Cultivating Visibility

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This story appears in the January 2012 issue of Entrepreneur. Subscribe »

Chris BroganMarketing is often an interruption. What if you make it more of a flow?

As business owners and entrepreneurs, there's this awkwardness to our efforts to communicate. Sometimes we make the mistake of bugging people only when we need something. Other times we interrupt people and try to push our way into their attention because we haven't yet earned the visibility any other way. And sometimes we forget to talk to people during those in-between times--times when we don't need anything, but when it would be nice to acknowledge that we know the other person is out there somewhere.

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