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Why Content Is Still King When It Comes to Lead Generation

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This story appears in the January 2012 issue of Entrepreneur. Subscribe »

Why Content is Still King

Marcus Sheridan is one of three owners of River Pools and Spas, which installs swimming pools and hot tubs throughout Maryland and Virginia. Since joining the business in 2002, Sheridan has spearheaded tremendous growth at the company--despite years of record rainfall, a housing slump and a flagging economy.

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