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How Motorcycle Designer Erik Buell Got His Vroom Back, Post Harley-Davidson

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This story appears in the March 2012 issue of Entrepreneur. Subscribe »

Trailblazing motorcycle designer Erik Buell followed up a disastrous collaboration with Harley-Davidson by launching a new company, a showcase for innovative racing bikes.

Now his lightweight, high-style "crotch rockets" are riding away with international competitions and legions of global fans. But can a tiny American producer of a premium product get the funding it needs to survive in a mass-produced world?

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