How Social Media Saved a Hollywood Landmark
For nearly two decades after it was founded in 1973, The Roxy Theatre ruled Hollywood's Sunset Strip. Crowds flocked to the 500-capacity venue to catch legendary acts like John Lennon, Bruce Springsteen and, later, Pearl Jam. But by the turn of the 21st century, the iconic theater's image had frayed. It was bleeding money and was dark several nights a week.
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