Subscribe to Entrepreneur for $5
Subscribe

How Social Media Saved a Hollywood Landmark

By
This story appears in the April 2012 issue of Entrepreneur. Subscribe »

For nearly two decades after it was founded in 1973, The Roxy Theatre ruled Hollywood's Sunset Strip. Crowds flocked to the 500-capacity venue to catch legendary acts like John Lennon, Bruce Springsteen and, later, Pearl Jam. But by the turn of the 21st century, the iconic theater's image had frayed. It was bleeding money and was dark several nights a week.

The Roxy's Nic Adler
The Roxy's Nic Adler

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK