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PooPooPaper's Inspired Recycling

This story appears in the May 2012 issue of Entrepreneur. Subscribe »
"There's a lot of crap out there sold by a lot of companies, and they pretend it's not crap. Could I actually sell product that is crap?"

--Michael Flancman, PooPooPaper
Photography by Devon Jarvis

Entrepreneurs: Michael Flancman and his wife, Tun, created Toronto-based PooPooPaper, a line of recycled paper products made from, as the name suggests, poop. The odorless stationery, notepads, greetings cards and journals are crafted from a pulp made with the dung of fiber-eating herbivores such as elephants, horses, cows, donkeys and pandas.

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