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How One Celeb-centric Startup is Cashing in on the Guided Travel Sector

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This story appears in the June 2012 issue of Entrepreneur. Subscribe »

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Twenty people tore up Squaw Valley with Olympic gold-medal skier Jonny Moseley. National Geographic explorer Mireya Mayor led a small group on a wildlife "safari" through California's wine country. A group of thrill-seekers sharpened their whitewater skills in Nevada's Truckee River with world-record kayaker Tao Berman. These are the types of once-in-a-lifetime adventures, guided by celebrity gurus, that have helped drive zozi to rapidly multiplying revenue, backed by $11 million in venture funding.

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