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Forget the Phone Book. How to Generate Leads for Local Businesses

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This story appears in the June 2012 issue of Entrepreneur. Subscribe »

The Talk of the Town

A big, fat Yellow Pages landed in my driveway the other day with an audible whomp. I promptly picked it up and deposited it into the recycling bin with a second whomp. Harsh, right? But when I'm searching for something local--be it a snow shovel or a cinnamon roll--the last thing I'd do is flip through the phone book.

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