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Young Entrepreneur Carves a Creative Niche with USB Drives

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This story appears in the June 2012 issue of Entrepreneur. Subscribe »

Finding a cute flash drive for his girlfriend's birthday proved more difficult than Doug Stienstra imagined. At the time a student at The University of Iowa, Stienstra searched the mall and the internet, disappointed to find that the nontraditional flash drives on the market were unattractive and overpriced. So he took a DIY approach: He bought a fuzzy finger puppet from a toy store and glued it to a standard USB drive. The gift was a hit.

"All of her friends loved the flash drive and started asking me to make one for them," recalls Stienstra, now 23. "I knew I was onto something."

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