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How Customer Data Can Help Build Better Marketing Campaigns

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This story appears in the July 2012 issue of Entrepreneur. Subscribe »

While online giants like Amazon endlessly analyze customer data to recommend new products, offer promotions and generate sales based on buying history, such sophisticated customer relationship management has been beyond the financial reach of most smaller e-tailers.

Windsor Circle, a new plug-and-play service, is changing that. It extracts customers' shopping-cart data and integrates it with e-mail marketing platforms such as ExactTarget, Constant Contact and VerticalResponse, allowing small shops to create targeted e-mail campaigns based on buying patterns and other trends. Call it the new era of big data writ small.

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