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How Photos Can Make or Break Your Marketing Campaign

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This story appears in the September 2012 issue of Entrepreneur. Subscribe »
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image credit: Shutterstock

I'm trying to find a word other than revolution to describe what's going on with the use of images online these days. It may sound overblown, but I can't think of a better term. More than 300 million photos are uploaded to Facebook every day, so in the five minutes it has taken me to write this, a million more were added--not to mention the charts, graphics, illustrations, doodles and other images that were pinned to Pinterest or posted to Instagram, Twitter, foursquare, Tumblr and Google+. The fundamental shift toward the visual was punctuated this year by Facebook's $1 billion acquisition of photo-sharing app Instagram.

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