Web Startup Helps Track Customer Reviews
Before he could get to the business of managing his company's six hotels each day, Gregory E. Alden used to spend more than an hour checking out customer feedback on Yelp, TripAdvisor, Expedia, Booking and other websites. Alden, CEO of Menlo Park, Calif.-based Woodside Hotels, knows how important reviews are to consumers when it comes to booking hotel stays--a few negative reports could knock his properties out of the coveted first- or second-place ranking they hold in their respective markets.
"It's a constant battle on our end to build awareness among our people," Alden says. "We tell them, 'Check Trip-Advisor. Check Yelp. You've got to be doing this multiple times a day.'"
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