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How to Really Listen to Your Customers

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This story appears in the January 2013 issue of Entrepreneur. Subscribe »

When's the last time an idea you dreamed up over a whole lot of wine held up until the next morning? Usually the day after such a session is more about "Pass the ibuprofen" than "Holy crap! I had this brilliant idea to grow my business!"

But for brothers Butch and Jerry Milbrandt, the owners of Milbrandt Vineyards, wine-y nights--and, more so, a willingness to be flexible about their product offerings and invest in their business--have led to solid growth.

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