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VCs See Ex-Wired Editor's DIY Drones Taking Flight

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This story appears in the March 2013 issue of Entrepreneur. Subscribe »

Last year Chris Anderson chucked one of the most prominent posts in tech media--editor of Wired--to become CEO of 3D Robotics, a company that helps hackers, engineers and enthusiasts build do-it-yourself drones, the small, remote-controlled helicopters and planes that are mostly used for aerial photography and surveillance on the cheap.

To those who've read the bestselling author's books, the move came as no surprise. The Long Tail (2006) makes the case that our economy and culture are shifting from mass markets to millions of niches. Makers (2012) revives the notion of profitable, low-unit manufacturing, thanks to open-source design and 3-D printing.

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