Subscribe to Entrepreneur for $5
Subscribe

Why We Buy Souvenirs

By
This story appears in the April 2013 issue of Entrepreneur. Subscribe »

The Indiana Pacers cap I'm wearing might make you think I'm a fan of that long-suffering team. My bright-orange Ragin' Cajuns T-shirt hints at roots sunk deep in the bayou. And nobody would own a Multnomah Athletic Club hoodie if they hadn't at one point frequented that Portland, Ore., facility, right?

lizkauff.com

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks