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3-D Tech Lets Online Shoppers 'Try on' Clothes

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This story appears in the April 2013 issue of Entrepreneur. Subscribe »
Tailor-made: Metail's Tom Adeyoola.
Tailor-made: Metail's Tom Adeyoola.
Photo © Andrea Bakacs

Apparel is one of the fastest-growing online retail segments in the U.S. Last year, thanks to better merchandise visuals and free shipping on returns, sales were up 15.4 percent to $224.2 billion, according to a report by eMarketer. Despite the positive news, high return rates--which occur in large part because consumers order multiple sizes of each item, then return the ones that don't fit--are costly for retailers. Metail, a London-based technology company, may have the answer to this dilemma.

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