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Are Color Trends Important in Product Design?

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This story appears in the May 2013 issue of Entrepreneur. Subscribe »

Emotional resonance is key to successful design. Consider color: Its influence begins in childhood, when you probably picked your favorite. "It's really multilayered, the human reaction to color," says Courtney Garvin, an Atlanta-based graphic designer whose senior thesis at Yale concerned color theory. "There's the physical aspect--what happens optically, what happens in the brain. Then you have cultural associations, personal connotations and on and on."

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