Design
Logos
How Your Company's Logo Influences Purchase Decisions
Square? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are.
More From This Topic
How This Handbag Founder's Husband (and Mentor) Helps Her Communicate Her Creative Vision
Aimee Kestenberg launched her eponymous handbag line in 2012, with her husband, Sean Elan, as her business partner. Together, they find balance between her creative, visual thinking and his business-minded brain.
Office Space
6 Companies With Amazing Office Layouts to Inspire Your Office Redesign
Wide open spaces, a petting zoo, a napping space? What will it take to make your employees stay forever?
The Way We Work
The Surprising Reason Why an Open Office Space May Not Be Great for Your Company
Companies tear down their walls to encourage collaboration, but this professor's research says doing so doesn't always achieve this outcome.
The Way We Work
'Put Them Near a Park' and Other Things This Coworking Founder Finds Companies Miss When Picking an Office Space
Industrious co-founder and CEO Jamie Hodari explains what people want in a workplace.
How Two Sisters Turned a Textile Experiment Into a Bustling Global Enterprise
Lily and Hopie Stockman transformed their long-distance art project into a fast-growing business -- by not heeding advice from Harvard Business School and staying true to their vision for a socially-minded brand.
Office Space
The Surprising Ways Your Office Design Shows You Trust Your Employees
When team members feel trusted, they are more engaged in their work.
Top Company Cultures
Check Out TheSkimm's New Playful Headquarters, Designed By Its Employees
Employees of the daily news site had a say in their new office's design -- including space for all their empty Champagne bottles.
Leadership Strategy
Sowing the Seeds: What Gardening Teaches About Leadership
A garden is an ecosystem and so is your business. Designing, experimenting and prioritizing lead to a bountiful harvest.
Warning Signs
4 Red Flags to Check for Right Now Before You Hire a Design Agency
Avoid the costly mistake of hiring the wrong design agency.
How the Rifle Paper Co. Founders Turned a Side Hustle Into a Thriving Lifestyle Brand
Anna Bond and her husband Nathan had no money, no jobs and no business experience when they decided to launch the now-beloved stationery brand. Here's how they went from broke to $22 million in revenue.
