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Lori Greiner's Advice on How to Get Your Invention on Store Shelves

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This story appears in the July 2013 issue of Entrepreneur. Subscribe »

Q: How do I push my invention from idea to store shelves?

A: There may be no more authoritative source on this topic than Lori Greiner, housewares inventor extraordinaire. Since introducing an earring organizer in 1996, Greiner has invented, by her count, 400 products that have earned an impressive $500 million-plus in retail sales. Many of those are sold on the QVC network, where she has been a regular for 15 years; she's also one of the stars of ABC's entrepreneurship program Shark Tank.

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Lori Greiner

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