Giving Ecommerce a Social Twist
What it is
Mash up the words want, need and love, and you get Wanelo, the name of an online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to Pinterest. But unlike Pinterest, every item listed and shared on Wanelo is available for sale online. Clicking the "Buy" button redirects users to a retailer's website.
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