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Giving Ecommerce a Social Twist

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This story appears in the July 2013 issue of Entrepreneur. Subscribe »

What it is
Mash up the words want, need and love, and you get Wanelo, the name of an online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to . But unlike Pinterest, every item listed and shared on Wanelo is available for sale online. Clicking the "Buy" button redirects users to a retailer's website.

Photography by Jeff Singer
Community closet: Deena Varshavskaya of Wanelo.

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