The Stylish Headphone Company That's Turning Heads
It has happened before. In 2003 Skullcandy introduced colorful, stylish headphones to a dull, monochrome market and topped $80 million in revenue within five years. Many imitators entered the fray, creating a roaring industry for headphones that Futuresource Consulting valued at $6 billion in 2012. Now, Keir Dillon and his six-person team at Frends are on a mission to seize a large swath of the market with premium headphones for women that are treated more like designer handbags than the "shrink-it-and-pink-it" products that had plagued the category to that point.
Marc Royce
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