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The Idiot's Guide to Making a Video for Your Business

This story appears in the May 2014 issue of Entrepreneur. Subscribe »

Q: How do I make videos for my business when I've never shot anything before?

A: Look at you, stepping out of your comfort zone. It's a smart move: Studies show that online shoppers who view video are nearly twice as likely to make a purchase as nonviewers. On Facebook, videos are shared 12 times more than links and text-based posts combined.

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