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A Candy Emporium for Adults

This story appears in the September 2014 issue of Entrepreneur. Subscribe »

Theirs is the ultimate meet-cute startup story--a romantic-comedy business tale. Rosie O'Neill and Josh Resnick were on their third date in 2010, at a screening of Willy Wonka & the Chocolate Factory. They started talking about a candy store that would appeal to adults.

Photos © Marc Royce
Sugary chic: Co-founder Rosie O'Neill.

Sure, there are plenty of fancy truffle shops and chocolatiers, but what about gummies, licorice, marshmallows and jelly beans? Why not a grown-up, gourmet candy business?

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