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4 Ways to Get Influencers to Spread Your Brand's Message

Think of it as a way to connect with your audience's audience.

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This story appears in the September 2014 issue of Entrepreneur. Subscribe »

I have a love-hate relationship with so-called "influencer marketing."

Not because I don't think it's a legit practice--it is--but because too often it's done badly. But before I get into that--what exactly is it?

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